Lazada joins hands with DTI to foster growth of Philippine Creative Industries at 2023 PCIM | Inquirer Business

Lazada joins hands with DTI to foster growth of Philippine Creative Industries at 2023 PCIM

/ 04:30 PM October 12, 2023

In a significant move for the Philippine creative landscape, Lazada, the country’s leading e-Commerce platform, has forged a dynamic partnership with the Department of Trade and Industry (DTI) during the closing ceremony of the 2023 Philippine Creative Industries Month (PCIM) held on September 30 at the Philippine International Convention Center.

The foundation of this partnership was laid during a pivotal meeting between Lazada’s Chief Executive Officer, Carlos Barrera, and Trade Secretary Alfredo Pascual of DTI. During this special encounter, Lazada reaffirmed its unwavering commitment to the flourishing local creative industry. Barrera underscored the company’s resolute dedication to fortify the creative economy by actively engaging and collaborating with DTI on noteworthy initiatives, including the Young Creatives Challenge and the Philippine Creativity and Innovation Convention

Lazada DTI

Lazada executives–CEO Carlos Barrera, Head of Legal Justine Campana, Senior Communications Manager Rianna Garcia and Senior Government Affairs Manager Raenuka Fantong during their meeting with the DTI Trade Secretary Alfredo Pascual, Undersecretary Ana Carolina Sanchez, and Assistant Secretary Agaton Uvero.

Carlos Barrera emphasized Lazada’s commitment to supporting the local creative community, stating: “We are excited to empower young talents through our platform, sparking hope and happiness in their artistic journeys and helping build a vibrant future for our artists and content creators.”

“We are looking forward to expanding more partnerships with the DTI that support Lazada’s ESG commitments by empowering MSMEs, entrepreneurs, and the local creative industry,” Barrera added.

During PCIM, Lazada Philippines Head of Affiliates and Marketing Solutions, Mishie de la Cruz, underscored Lazada’s shared vision to champion the local creative community. This commitment was formalized through the signing of the Manifesto of Commitment, alongside various other private companies and academic institutions.

Dr. Rafaelita Aldaba, Supervising Undersecretary and Interim Secretariat of the Philippine Creative Industries Development Council (PCIDC) and Undersecretary of the DTI Competitiveness & Innovation Group, expressed her anticipation for the future. She stated, “We look forward to developing impactful activities and initiatives that will foster the growth and advancement of the Philippine Creative Industries. This endeavor holds particular significance as it plays a crucial role in enabling the Philippines to attain inclusive and sustainable growth.”

Lazada DTI

Signing of the Manifesto of Commitment to Support the Philippine Creative Industries Month (PCIM) Celebration

Preceding these monumental developments, Lazada launched the Add-to-Life Film Competition on September 14. This inspired competition, designed to ignite the aspirations of budding filmmakers, granted a Php 1 million award to the winning pitch. Under the expert mentorship of esteemed director, producer, and screenwriter, Pepe Diokno, the winning project will soon come to life.

This dynamic partnership between Lazada and DTI sets the stage for a resounding transformation in the Philippine creative landscape, as they work hand-in-hand to elevate artistic expression and economic growth.


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TAGS: BrandRoom, Department of Trade and Industry (DTI), Lazada Philippines

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