LANDBANK named ‘Best Bank’ for promoting financial inclusion
The Land Bank of the Philippines (LANDBANK) was recognized by Kantar Philippines as one of the 2023 Best Philippine Brands under the “Banking” category for providing convenient, accessible and innovative banking services to unbanked and underserved Filipinos nationwide.
LANDBANK was recognized by Kantar Philippines as one of the 2023 Best Philippine Brands under the “Banking” category for its steadfast commitment to advancing financial inclusion in the country.
Kantar conferred the award to LANDBANK for its strong brand of service, decades of empowering the underserved, and for advancing financial inclusion in the country through the accessibility of its integrated physical and digital banking services.
The market research firm also highlighted the Bank’s efficient delivery of cash grants to beneficiaries of the National Government’s social amelioration programs, particularly the digital disbursement of financial assistance under the Conditional Cash Transfer (CCT) Program.
“This recognition is a testament to LANDBANK’s unwavering pursuit to reach and serve more Filipinos nationwide. We are continuously working towards the strategic expansion of our physical touchpoints and the enhancement of our digital channels to deliver exceptional and accessible banking service,” said LANDBANK President and CEO Lynette V. Ortiz.
In support of the National Government’s financial inclusion drive, LANDBANK has also onboarded 8.35 million Philippine Identification System (PhilSys) registrants for their own transaction accounts, under the Bank’s co-location strategy with the Philippine Statistics Authority (PSA).
The partnership aims to bank previously unbanked PhilSys registrants and grant them formal access to basic banking and other financial services.
LANDBANK likewise has 1,111 agent banking partners (ABP) nationwide that offer services such as cash out, cash in, fund transfer, bills payment, and opening and issuance of LANDBANK Agent Banking Cards in unbanked and underserved communities.
The Bank is also offering individuals who have no capacity to open a regular deposit savings account to open a LANDBANK “Perang Inimpok Savings Option” or PISO account with only P1.00 as minimum initial deposit and up to a maximum of P50,000 account balance.
LANDBANK has opened 52,406 PISO accounts for unbanked and underserved Filipinos including students, public utility vehicle drivers, vendors, farmers, and fishers, as of end-August 2023.
Kantar BrandZ Philippine Report
LANDBANK was recognized for its strong brand image in the Kantar BrandZ Philippine Report, which was based on a comprehensive survey conducted in 2022 covering 44 local brands across four categories – banks, communication providers, general retailers and beverages.
Kantar is a global marketing and data analytics company that specializes in analyzing, understanding, and interpreting consumer behavior and trends.
The 2023 Philippines Brand Awards is the first edition held by Kantar Philippines in the country to honor the top brands that bring value to the lives of Filipino consumers.
ADVT.
