Written by: Annelle Tayao-Juego
Popular casual-dining chicken chain Kenny Rogers Roasters has received the honor of being on the Philippines’ Best Customer Service 2023 list by the Philippine Daily Inquirer and Statista, exhibiting how the brand has stayed true to its roots of serving deliciously healthy meals to delight its customers over the years.
Antipolo
Philippines’ Best Customer Service brands were selected based on an independent survey from a vast sample of over 11,000 customers who have either made purchases, used services, or gathered information about products or services in the past three years. Customers were asked whether they would recommend brands to friends or family, as well as assess brands in the following areas: Accessibility, Professional Competence, and Quality of Communication
Ortigas Avenue
“Everything we do is centered on consumer insight. It’s focused on consumer needs.” says Lorent Adrias, Kenny Rogers Roasters Marketing Director. “Whether it’s our store design, menu offering, or the service we provide. We always have our guests’ needs in mind.”
In the next five years, Kenny Rogers Roasters will be expanding its reach to cater to even more Filipinos, as it opens new stores across new locations in the Greater Metro Manila Area, Visayas, and Mindanao. The restaurant chain is targeting to open 100 stores within this period, to reach a total of 200 branches across the country, amounting to a total target sales of ₱10 billion.
SM Bataan
This keen focus on strong growth is what has allowed the brand to continue opening new stores even amid the pandemic; in 2020 and 2021, 19 new Kenny Rogers Roasters stores were opened. In the first half of this year, the brand added 10 more stores and will grow this number to 130 by yearend.
Xentromall Antipolo
“We will fortify our presence in the Philippines by opening more flagship stores along major cities and provinces to maximize the demand for convenience and accessibility, and continue to deliver that signature deliciously healthy Kenny Rogers Roasters experience,” says Business Development Director Petter Danilla. “Kenny Rogers Roasters will continue to offer a wide array of exciting meals focused on healthy innovations while elevating our customers’ dining experience through our ambiance and service.”
ADVT.