Insurance giant Pru Life UK is partnering with homegrown fund manager Atram Group as it gears for further expansion in the Philippines. Pru Life UK has tapped Atram as its local fund manager. This means the insurers’ customers will gain access to the latter’s financial solutions and local market expertise.
“Its expertise and solid track record in asset and wealth management will complement Pru Life UK’s superior selection of funds,” Pru Life UK says in a statement. Under the partnership, the two companies will also codevelop and launch more innovative and customer-centric investment solutions “to further strengthen their investment performance for their customers.”
“We are delighted to have Atram as our coadvocate in helping more Filipinos achieve their financial goals,” says Eng Teng Wong, Pru Life UK president and CEO.“With this promising partnership, we are strengthening Pru Life UK’s growth trajectory and investment performance that will benefit our customers,” Wong adds.
Rigorous evaluation
The insurer selected Atram “following a rigorous evaluation and approval process” while certain aspects of their tie-up still require regulatory approval. “We are excited to partner with Pru Life UK, the pioneer and leader in investment-linked insurance products. Our shared vision of securing the financial well-being of our clients is the foundation of our collaboration,” says Michael Ferrer, CEO at Atram Group.
“We look forward to bringing the latest investment products and technology to Pru Life UK’s agents and customers helping them achieve their dreams and aspirations,” he adds.