18th Mansmith YMMA awardees announced

FETED First row (from left): Lorent Martin Adrias, Joanna Soberano-Bergundthal, Jerome Cerbito, Rosa Minda Barrion-Dimarucut, Arielle Escalona, Mayan Evangelista and Miggy Gamboa. Second row: Eric Darryl Lim, Bea Ballesca-Martinez, Ralph Morales, Justine Nuque, Katherine Sayon and Bettina Songco —Contributed photo

Advocacy-based Mansmith and Fielders Inc. named the 13 winners of the 18th Mansmith Young Market Masters Awards (YMMA) 2023.

Mansmith YMMA is the most sought-after recognition for young marketers and entrepreneurs, 35 years old and below, and the only marketing award in the country with no entry fees. These awardees are being recognized for their outstanding and innovative accomplishments in the areas of brand and marketing management, sales and entrepreneurship.

Recognized in the field of marketing management are Lorent Martin Adrias of Epicurean Partners (Kenny Roasters), Mayan Evangelista of Unilever, Miggy Gamboa of Johnson and Johnson (J&J), Ralph Paulo Morales of Procter and Gamble (P&G) and Justine Victoria Nuque of P&G.

The winners in brand management category are Jerome Cerbito of Novartis, Bea Ballesca-Martinez of Century Pacific, Katherine Sayon of Haleon (formerly GSK) and Bettina Anne Songco of Globe Group.

In business development, the winners are Rosa Minda Barrion-Dimarucut of Phoenix and Arielle Escalona of Pure Nectar. In entrepreneurial marketing, the sole winner is Eric Darryl Lim of AutoKid Truck Solutions, while in real estate marketing, Joanna Marie Soberano-Bergundthal of Cebu Landmasters is the first-ever winner.

This year’s cohort has brought to 182 the number of YMMA winners since its inception in 2006. Past winners include Edgar Sia II of DoubleDragon Corp., Toby Claudio of Toby’s, Jacqe Gutierrez of Happy Skin and BLK, Mian Datu of URC, Christian Lim of Apple, Stephen Tiu of J&J, Francis Flores of Smart, Kristine Tang Chan of P&G, Pam Takai of Nestlé, Neil Trinidad of GCash, Ann Esteves of Unilever, Dorothy Dee Ching of Jollibee, Ada Almendras-Lazaro of McDonalds, and Jayvee Badile of Sun Life of Canada, among others.

Judges for this year are Ana Aboitiz-Delgado, senior executive vice president and director of UnionBank, Gary de Ocampo, former president and CEO of Kantar, and Samuel Po, president and CEO of JS Unitrade and Marco Polo Hotel Ortigas.

The awarding ceremony of the 18th Mansmith YMMA will be on Aug. 4 (Friday) at Podium Hall. Entrance for the first 200 is free but preregistration is required.

This year’s format will allow the audience to engage and interact with the winners in panel discussions before the awards event.

More details of the accomplishments of each of these young marketing rock stars, along with other previous winners, can be read at www.youngmarketmasters.com. —contributed

Josiah Go is chair and chief innovation strategist of Mansmith and Fielders Inc., and cofounder of the annual Mansmith Young Market Masters Awards.