SAN FRANCISCO — Elon Musk’s big bet that Tesla price cuts could boost sales and profits amid increasing competition and poor economic sentiment appears to be yielding mixed results.
Sales jumped and the company beat analyst expectations for net income in the April-June quarter, although the company’s profit margins declined. Tesla shares followed suit in after-hours trading.
The Austin, Texas, maker of electric vehicles, solar panels and batteries reported net income of $2.7 billion in the quarter, a 20-percent increase from a year ago. Earnings per share also rose 20 percent to 78 cents when measured via generally accepted accounting principles. Total revenue rose 47 percent to $24.93 billion.
Analysts, however, tend to focus on Tesla’s own measurement of profit, which excludes stock-based compensation expense. By that measure, Tesla’s net income zoomed to $3.15 billion, or 91 cents a share, sharply exceeding average analyst estimates of 80 cents per share according to FactSet. Some analysts had expected profits to fall because of the price cuts.
Tesla shares, however, initially stayed flat at roughly $292 in after-hours trading immediately following the earnings report, up a smidgeon from their close at $291.26. As Tesla executives spoke to analysts in a conference call, shares slipped more than 4 percent.
Tesla reported strong vehicle delivery numbers on July 2, saying they rose 83 percent compared to the year-earlier quarter after the company cut prices several times on its four electric vehicle models. Tesla sold a record 466,140 vehicles worldwide from April through June, nearly double the 254,695 it sold during the same period a year earlier.
The vast majority of those sales involved Tesla’s popular Model 3 sedans and Model Y crossover SUVs.
But the earnings report provided mixed messages on one of the larger questions facing Tesla: whether the automaker’s discounting strategy can boost sales while preserving its profit margins.
Tesla’s operating margin, which represents how efficiently sales are turned into pretax profits, fell to 9.6 percent in the April-June quarter, down significantly from 14.6 percent a year earlier. The measure had also declined sharply in the January-March quarter.
In the company’s conference call with analysts, Musk praised the company’s performance despite high interest rates and what he called significant economic uncertainty, then quickly changed the subject to Tesla’s advanced projects such as its so-called “full self driving” software. Despite the name, Tesla cars with the software enabled cannot drive themselves, and the company warns drivers that they have to be ready to intervene at all times.
Musk also said that Tesla should deliver its long promised Cybertruck — an unusual looking pickup truck with an angular design — by the end of the year.
While pressures on profitability and pricing continue to weigh on Tesla, Jeff Windau, an analyst with Edward Jones, said he took heart from some management comments about cost control and said the company’s overall trajectory remains sound.
“The long term drivers for growth remain in place and there are just going to be some near-term headwinds in the current environment we’re in,” he said.
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