No more boring ads, brands shift to creativity for business growth
Today’s technological advancements have been continually pushing industries to innovate and keep up with the public’s growing demands.
In the advertising landscape, it is not an exaggeration to say that the average consumer gets bombarded with ads every waking hour.
The Onion Bulb Production team of United Neon: Creativity at its finest.
Back then, ads were shown in outdoor advertising and played on television and radio. But now, consumers are exposed to ads 24/7 through their mobile phones and other gadgets.
In a sea of readily accessible ads, the challenge for brands is how to make their messaging stand out, grab the public’s attention, and engage their audience. Brands that know how to play their ad card games right agree that this can be done through creative advertising.
In an analysis by business management consultancy firm McKinsey & Company, it was shown that “highly creative brands, measured by their performance at the Cannes Lions advertising awards over a period of 15 years, consistently outperform their peers.”
In the Philippines, brands line up to work with the creative experts of United Neon Advertising, the country’s pioneer out-of-home media company, which continues to trailblaze in innovation through the creative marketing solutions they provide to their clients.
UN Advertising Business Development and Innovation Head Benjamin Ernest Lim emphasized the importance of coming up with creative ads “that people actually want to see.”
“Engagement is the name of the game now because the average consumer is already exposed to so many types of media. We’re constantly thinking about new ways to help brands catch the attention of the people that they want to talk to so that they can tell their stories,” he said.
Among the latest innovations in the advertising industry in the Philippines is the launch of the first-ever and award-winning naked eye 3D billboard executions at Bonifacio Global City in Taguig. These were created by the creative geniuses of Onion Bulb Productions (OBP), the production arm of the United Neon Media Group, in collaboration with the creative agencies of the brand.
True enough, the OBP clients who were the first to boldly step into the 3D LED ads expressed delight at the impact of their interactive billboard ads, triggering a flood of inquiries from potential clients. Among these brands were McDonald’s Philippines, Huawei, Foodpanda, and Nissan.
OBP Executive Producer Michiko Tañedo said: “Brands recognize the power of immersive and interactive advertising that is provided by digital billboards. The thrust of OBP is to create visual productions that create strong emotional connections with users and create a memorable experience with them and the brands,” she said.
“Brands know that they need to boost their digital game to attract and retain customers amid the highly saturated and competitive consumer market, and OBP’s naked eye 3D LED executions could very well help them with that,” she added.
OBP is the go-to of brands and their teams, not just for 3D LED executions but also for their other creative services such as 3D and 2D animations, 360 clickable walkthroughs, 360 photography, company AVPs, digital advertisements, infographic videos, live streams, LED and billboard documentation, event coverage, episode digital content, instructional videos, brand content, and portraits, product, lifestyle, and even food photography that delivers appetizing results. OBP is also set to venture into commercial videos very soon.
ADVT.
