Po family bullish on alternative meats business expansion in US
MANILA -The Po family’s Century Pacific Food, the maker of Century Tuna and Argentina corned beef, is expanding the distribution of plant-based meat products in the United States through a partnership with the Albertsons grocery store chain.
Century Pacific sells plant-based meats under the unMeat brand.
“Among the top food and drug retailers in the United States, Albertsons has a strong local presence in 34 states. unMEAT is rolling out in close to 2,000 Albertsons outlets in a bid to expand its reach and increase market accessibility,” the listed company said.
Century Pacific executive chair Christopher Po said they were seeing growing demand for alternative meats.
“We are pleased with the trajectory of our plant-based business. While still in their early days, unMEAT’s latest innovations in the space are penetrating more mainstream retailers such as Albertsons and gaining traction onshelf. We’re seeing this trend develop in other key markets as well,” he said.
Century Pacific rolled out unMeat in the domestic retail market in 2021 before the brand was introduced to select international markets such as the United Arab Emirates and Singapore.
“Two major factors are driving us in this pursuit. One, we believe that long-term trends remain. Consumers still want healthier and more sustainable food options, and we believe plant-based alternatives have a role to play in serving this need,” Po said.
“Two, we see ourselves as a protein delivery company. We have the capability to build this vertical, learning along the way, and, hopefully, we can democratize the category in the process,” he added.