Stratworks revamps executive suite

MANILA  -Strategic Works Inc. (Stratworks), an industry leader in public relations and marketing communications, recently reorganized its executive suite, appointing a new managing director and key executives to lead the company.

Mark Christian Parlade, previously the agency’s public relations director, is now the managing director.

“Mark’s humility and willingness to learn, and putting people and relationships first have proven instrumental not only in his own growth, but the growth of people he works with as well. His hands-on leadership and collaborative approach have helped establish Stratworks as a leading, award-winning PR agency with an excellent reputation for being instrumental in building a strong brand reputation for their clients,” said Donna Nievera Conda, Stratworks president and co-CEO.

As managing director, Parlade will be responsible for the leadership and development of Stratworks’ business. He will play a vital role in leading its high-performance team to meet the company’s growth goals.

“The times have changed but our mission from when we founded the company 24 years ago hasn’t: for us to help brands play relevant roles in people’s lives,” said Nievera Conda. “We’ve done this by having an ear to the ground on what people want, need and love.”

In addition to Parlade, long-serving key executives were also promoted. From previous director positions, Liezl Rustia is now senior vice president for activations and digital marketing; Rey Ganayo, has been promoted to vice president for strategic planning and data analytics; and Robbie David is now vice president for client service.

Ronald Cabanilla, who had headed the finance department, was promoted to finance director; while strategic business unit head Cathy Albaniel is now human resources, administration and IT director, a move that welcomes her into the agency’s executive committee.

The agency works with some of the biggest local and global brands, such as Jollibee, PLDT Home, The Walt Disney Company, Cebuana Lhuillier, Universal Robina Corporation and HP.

“At Stratworks, we are all creative storytellers. In this digital age, when the demand for compelling stories on a diverse range of platforms is great, we will continue to create unique and meaningful campaigns in media and social platforms that build value and brand love. I’m very excited to head a passionate team as Stratworks continues to forge ahead,” Parlade said.

(clockwise from right, seated) Mark Christian Parlade, Rey Ganayo, Robbie David and Liezl Rustia