GMA Network unit launches mobile application

Multimedia giant GMA Network Inc. has launched a new smartphone application that will allow users to access content, such as news and television shows, on their mobile devices.

In a statement, GMA Network said its subsidiary GMA New Media and partners Globe Telecom and Ironroad had launched a “breakthrough mobile application” called Video Message Service (VMS).

The new application “allows mobile phone users to access video clips of GMA’s top-rating shows,” the company said. Through VMS, users can also create personal videos and send these like text messages to friends and family, with an option to upload the same on their Facebook accounts.

Users can easily access up-to-date news and information from GMA News and Public Affairs programs such as “24 Oras,” “Saksi,” “Unang Hirit.”

Users can also get GMA Entertainment TV programs such as “Amaya,” “Bubble Gang,” “Comedy Bar,” “Pepito Manaloto,” “Show Me Da Manny, Showbiz Central,” “Star Talk,” “Tween Hearts,” “Sisid,” “Nita Negrita,” “Alakdana,” “Munting Heredera” and “Magic Palayok.”

The VMS application is initially available to smartphones with Google’s Android and Apple’s iOS operating systems.

The application can be downloaded for free at the Android Market or the iPhone App Store. By the end of the month, it will also be available to Blackberry and Symbian phones.