FDA issues marketing denial for 6,500 flavored e-cigarettes | Inquirer Business

FDA issues marketing denial for 6,500 flavored e-cigarettes

/ 07:45 AM May 13, 2023

e-cigarettes

Flavored e-cigarette products are seen on a store shelf in Raleigh, North Carolina. (Reuters) 

The U.S. Food and Drug Administration (FDA) on Friday issued marketing denial orders to 10 companies that collectively manufacture and market about 6,500 flavored e-liquid and e-cigarette products.

The health regulator said these companies cannot market or distribute the products in the U.S. and retailers who sell them risk FDA enforcement action.

Article continues after this advertisement

Any company that wants to legally market a new tobacco product in the United States must receive a written marketing order from FDA. But if the health regulator deems it unfit for public health, it issues a marketing denial order.

FEATURED STORIES

The FDA named eight of these companies that received the denial orders, which include Imperial Vapors LLC, Savage Enterprises, and Big Time Vapes.

However, the FDA said it was not disclosing the names of the other two companies to protect potential confidential commercial information.

Article continues after this advertisement

The FDA added the premarket tobacco product applications (PMTAs) submitted for a variety of flavored e-cigarette products did not provide sufficient evidence to show that permitting the marketing of these products would be appropriate for public health.

Article continues after this advertisement

Some of the flavors denied by the health regulator include Citrus, Strawberry Cheesecake, Cool Mint, and Menthol.

Article continues after this advertisement

Altria Group Inc’s NJOY has six e-cigarette products that have received full approval from the FDA.

Juul, another e-cigarette maker in which Altria was a former investor, is still seeking approval for its products. The FDA last year briefly banned Juul’s products but put it on hold and agreed to reconsider after the company appealed.

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

TAGS: e-cigarette

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

This is an information message

We use cookies to enhance your experience. By continuing, you agree to our use of cookies. Learn more here.