Dentsu appointed as foodpanda’s Media Partner in Asia Pacific, expands remit from Taiwan
Dentsu International has been appointed by foodpanda, an online food and grocery delivery platform and lead brand for Berlin-based’s Delivery Hero in Asia, as its media partner for its Asia Pacific markets. The markets will include Hong Kong, the Philippines, Malaysia, Singapore and Thailand – in addition to its existing remit in Taiwan, where dentsu has been their media partner since 2020.
Dentsu will work closely with foodpanda in the region to support its media transformation journey and bring closer collaboration across the markets.
Prerna Mehrotra, CEO of dentsu Media APAC, said: “Our amazing team in Taiwan has built a strong foundation in the market, successfully differentiating foodpanda from its competitors with great relevancy to its target audience. To be entrusted with and grow our remit in APAC is a true testament to foodpanda’s confidence in us and we are honoured to add this portfolio in our roster. We are excited to continue driving meaningful difference in their media and marketing strategy and can’t wait to do some great work together.”
Ankit Kochar, Head of Brand Media, foodpanda APAC, said: “Dentsu is an advertising powerhouse with a strong legacy in its media roots. Given that they were able to navigate with great agility in today’s digital complexities, we decided to take our existing partnership to the next level outside of Taiwan. Their extensive network and versatility were some of the key criteria that we were seeking in a partner, and we look forward to a meaningful and collaborative relationship in the years ahead.”
Dentsu’s appointment is effective as of April 1, 2023.