Adtech company Adglow shines even brighter for 2023 as TikTok’s Marketing Partner for Campaign Management in the PH | Inquirer Business

Adtech company Adglow shines even brighter for 2023 as TikTok’s Marketing Partner for Campaign Management in the PH

/ 05:45 PM March 08, 2023

MANILA, Philippines – There’s no denying how influential TikTok is, as it’s hailed as the leading destination for short-form mobile video. What used to be a casual video entertainment app has grown into a platform that’s increasingly becoming a profound and strategic tool for brands and creators to make their presence known to new audiences and potential markets.

As the video platform continues to grow with creators and brands, many entities and organizations would claim expertise over TikTok marketing, since virtually any one can start building audience engagement on the said platform. But reputation and audience building while hitting key business objectives isn’t all that easy, and it takes an actual, recognized expert to be able to accomplish this for brands–one that shines through all other bodies that lay claim to being an expert.

The TikTok For Business platform gives brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. TikTok introduced new self-serve advertising solutions to support advertisers of all sizes and budgets and help them achieve their business goals. Building on these solutions, brands and marketers can now tap into TikTok’s trusted ecosystem of partners including agencies and technology providers who can help them build successful campaigns and take advertising on TikTok to the next level. TikTok further rewards top partners with the official Tiktok Marketing Partners badge to drive further credibility for these trusted partners in the industry.

In the Philippines, through the TikTok Marketing Partners Partner program, there’s a recognized partner that can help empower brands and realize their fullest potential in both digital and social media through next-level campaign strategies and executions, and that is Adglow. Recognized as a TikTok Marketing Partner for Campaign Management in the Philippines, Adglow has been working with the platform since it started offering its advertising solutions in the country. This adtech company provides a range of services tailored to fit any client’s needs to drive exceptional results. Adglow not only takes pride in its campaigns, but also the performance team behind them. The team is composed of certified ad experts who all specialize and have in-depth knowledge in the different areas of campaign management, including Auction and Reservation campaigns, Optimization, Assessment and Measurement, and Brand Safety.

On this partnership, Alejandro Vazquez-Guillen , CEO of Adglow, said: “TikTok is offering brands and marketers groundbreaking new ways to reach today’s audiences. We have seen impressive returns when brands get on TikTok and we are excited to support brands on their TikTok journey. We are proud to be a TikTok Marketing Partner and committed to help advertisers drive more scaled performance with TikTok For Business.”

Adrian Man, Director of Ecosystem Partnerships, TikTok APAC & MENA comments: “We’re thrilled to work with a selected group of TikTok Marketing Partners who are making their mark in the spheres of optimization services, mobile-first advertising, measurement, media buying and performance-driven marketing. We aim to badge trusted partners that would take TikTok advertising to the next level on our platform.”

Delilah Chan, Head of Brand Partnerships, SEA, TikTok, said: “We welcome our new partners to the TikTok community. As our network grows, we aim to build more meaningful relationships between our partners and clients to give them more seamless experiences and unmatched campaign performance. Along with the existing members of the network, we celebrate your work and are inspired by it. Your hard work and exceptional service helps strengthen our credibility with our advertisers and helps us deliver on the promise of industry-leading solutions.”

This recognition matters to the company as this shows what the Adglow team has to offer to their clients. Adglow, founded 15 years ago in Madrid, Spain, maintains its lead over other adtech companies operating in the Philippines by keeping up and plugging into the latest industry developments. The company has also grown its Philippines venture from a test market to a full-blown key APAC market—a feat made possible by consistently innovating and adapting to global trends, such as in its smart and strategic use of TikTok’s extensive advertising solutions, which allowed the company to stay ahead of the curve by discovering new ways to advance powerful marketing ideas into successful campaigns.The glowing adtech company has helped numerous popular brands launch successful commercial campaigns in the Philippines: Their case studies include providing solutions for a cosmetic brand to successfully sell items via e-commerce, and accelerating a telco’s app installs, among others.

Adglow continues to assist brands from various verticals in their social media campaigns. Specific to TikTok , the company continues to enable brands–especially from the FMCG category–to maximize traffic to their e-commerce stores and how they can use TikTok Shop to grow their brand and further drive sales. With the perfect synergy between TikTok and Adglow, brands and companies can enjoy scalable advertising success, and expect their objectives to be fully realized—a clear example of what can be achieved when brands have effective partners to rely on.


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TAGS: BrandRoom, TikTok

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