A rooted initiative for Sierra Madre: Sourcefit’s continuous fight for a greener future

A rooted initiative for Sierra Madre: Sourcefit’s continuous fight for a greener future

/ 09:00 AM November 05, 2022

“Salamat, Sierra Madre!” was the battle cry of Sourcefit’s certified earth advocates and volunteers from Haribon Foundation’s Forest for Life Movement on the 1st of October 2022 before trekking Mt. Batolusong in Tanay, Rizal. Recently, the Philippines was hit by the super typhoon Karding (Noru) where the typhoon forecast showed the Sierra Mountain Ranges visibly protecting the country from the force of the storm. An uproar of applause for the Sierra Madre Mountain Ranges on social media came with the storm. Volunteers flooded in support to help maintain its beauty and strength.  


One of the companies leading the reforestation in the Sierra Madre Mountain Range is Sourcefit, a business process outsourcing company in the country who has been fortifying their Corporate Social Responsibility (CSR) efforts since the beginning of the year. Started with their initiative in creating a Carbon Footprint Quiz on their website – through a quick 5 minutes of your time, you can learn about your carbon footprint score and be aware of its effects on the environment as the quiz is made for the Filipino lifestyle. 

Sierra Madre


“The inception of lowering our carbon footprint created different campaigns with one goal, to create meaningful campaigns for the community that is both experiential and fun for our 1,300 Sourcefit employees”,  Keiji Makita, Sourcefit’s Marketing Director.

“Early this year, Sourcefit found that the organization had an average aggregated carbon footprint score and the organization has been striving to do our part in being better Earth Advocates and to take bigger steps towards a more sustainable lifestyle” as added by Katrina Papa-Rodriguez, Sourcefit’s Content Marketing Manager.

Trees play a major role in fighting carbon footprint emission and often one of the most effective and is proven to be a personally beneficial way for bettering the environment. By planting more trees for the future generation, we become more resilient in fighting climate change and greenhouse gasses. Haribon encouraged their partners to adopt seedlings for the Adopt-a-Seedling program which in turn inspired Sourcefit to create a campaign called the Soilmate Project to foster environmental responsibility and inspire employees by allowing them to dedicate messages for their loved one or someone special through the seedlings that will be planted. A total of 210 Sourcefit employees pledged their support – rooted with love, hope, and a brighter outlook for the future. 

In partnership with Haribon Foundation’s Forest for Life Movement, Sourcefit volunteers came with a mission to plant 1,250 native tree seedlings, along with 51 volunteers from corporate partners, MSME, and Sourcefit employees – along with their chief executive officer (CEO) Andy Schachtel – to trek up the peak of Mt. Batolusong and plant trees for Sierra Madre. 

The partnership between Sourcefit and Haribon proved to be a fulfilling activity for all knowing the beneficial effects of this initiative. Further stepping into their vocation on helping the planet and building a sustainable community within the company in hopes to spread awareness on the pressing matter of climate change and global warming in our society.


One of the FitCrew (Sourcefit employees), even had their first ever experience of trekking a mountain and can testify that the heat, slippery trails, and a dip in the river are worth it knowing that they are helping preserve nature by planting more trees and keeping the next generations’ future secured. 

Giving back to the community is not just helping families in need but also contributing ways in preserving our environment for years to come. With this tree planting opportunity, Sourcefit was able to join the fight in making the hope for a healthier and greener future a reality.

“This kind of spirit may be kind of under-appreciated but this is the core of what the company is. Even if we are just a small group today, once we share this event with our community, they can see what kind of company we are, and even if they don’t participate themselves, it goes a long way.” Andy Schachtel, Sourcefit CEO as he addressed the Sourcefit earth-advocates of the day, which were mainly from the managerial committee of the company. 

To carry on being a source of sustainable solutions that are fit for the future, Sourcefit continuously maps out its social responsibility events in the fourth quarter (Q4) of the year with no plans of halting.


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