Franchise Asia Philippines Expo 2022 opens today | Inquirer Business

Franchise Asia Philippines Expo 2022 opens today

/ 05:03 PM October 14, 2022

Franchise Asia Philippines Expo 2022, Asia’s biggest franchise show is back on the physical stage and opens today, October 14 until Sunday, October 16 at the SMX Convention Center with the theme Live.Love.Franchise.

Franchise Asia Philippines Expo 2022

Franchise Asia Philippines Expo 2022 Opens. Franchise Asia Philippines Expo 2022, Asia’s biggest franchise show and the largest gathering of the best and brightest franchise concepts in Asia is back on the physical stage and has opened its doors to the expected 50,000 visitors and serious trade buyers on Friday at the SMX Convention Center Manila. Photo shows (front row, from left) InLife Health Care president and CEO Noemi Azura; Tourism Undersecretary Verna Buensuceso; PFA Chairman Sherill Quintana; Trade Undersecretary Blesila Lantayona; PFA Vice Chair Ma. Alegria “Bing” Sibal Limjoco; BPI head business banking distribution Rhodora Pagulayan; (2nd row, from left) PCCI honorary chair and treasurer/Philexport president Sergio Ortiz-Luis Jr.; PLDT FVP and head of enterprise and international business group Jojo Gendrano; PLDT corporate relations management head for small and medium business Armie Sason; FFCCCII vice president Cecilio Pedro; PCCI president George Barcelon; Bb. Pilipinas 2021 International Hannah Arnold; PFA vice chair Robert Trota; (3rd row, from left) Bb. Pilipinas 2022 International Nicole Borromeo; Local Government Asst. Secretary Rolando Puno; Franchise Asia Philippines 2022 Overall Co-Chair Joey Garcia; Franchise Asia Philippines 2022 Expo Chair Jose Magsaysay, Jr.; TPB DCOO Arnold Gonzales; Bb. Pilipinas 2022 2nd Runner-Up Stacey Gabriel; and US Commercial Service Commercial Attache Paul Taylor leading the opening ceremonies as they ushered local and foreign exhibitors and visitors to the expo which runs from Friday until Sunday. Franchise Asia Philippines Expo 2022 is the biggest, grandest and most anticipated franchising event in Asia this year.

Organized by the Philippine Franchise Association (PFA), Franchise Asia Philippines Expo 2022 is staged after the highly successful Franchise Asia Philippines Virtual Conference last month. Over 500 local and foreign franchisers will present their proven business concepts at the three-day expo which aims to rekindle Filipinos’ entrepreneurial spirit.

”This will be one of the most exciting Franchise Asia Expo ever. The past 2 years has brought in a lot of new and exciting Franchise concepts that’s why almost half of the exhibitors this year are first time exhibitors. And about 1/5 of the brands are from international markets such as Taiwan, Korea, Australia, the US and more,” PFA President Sam Christopher Lim said.

Franchise Asia Philippines Expo 2022


“And to make the most out of the 3 day expo, we’ve also doubled the number of educational seminars so attendees can learn more about franchising and hone their business skills,” Lim noted.

“Franchise Asia Philippines rose to greater heights as a platform that provides MSMEs an opportunity to level up through franchising and showcase their global ready brands. Likewise, the event gave more Filipinos an inspiration to start their journey in entrepreneurship and make their dreams of becoming their own boss a reality,” PFA Chairman Sherill Ramos Quintana stressed.

Franchise Asia Philippines Expo 2022

“Through the relentless efforts of the team behind PFA, franchising has become the preferred investment option of the Filipinos. Truly, the Philippine Franchise Association through Franchise Asia Philippines makes more dreams come true and ushers the country to becoming the franchise hub of Asia,” Quintana added.

Franchise Asia Philippines Expo 2022

International Franchise Expo 2022 Chairman Jose Magsaysay Jr. shares the top 5 reasons to visit Franchise Asia Philippines Expo 2022, one of the country’s most awaited trade event:

1. It is a one-stop shop of business opportunities. For Filipinos dreaming of owning a business or for those who want to keep their money growing by diversifying their investments, Franchise Asia Philippines Expo will showcase 500 brands both homegrown or foreign.

Speaking of foreign franchises, this year’s expo will feature franchise opportunities from Korea, Malaysia, Singapore and Taiwan, which will all have country pavilions. There will also be franchise brands from Thailand, US, Japan and other countries. The choices also range from new concepts to established brands like 7-Eleven, TGP, Phoenix Petroleum, Seaoil and many more.

2. Entrance is free. Yes, while the expo is a treasure trove of investment opportunities visiting the expo is free for those who register online. Click on this link to get your free pass:

3. There will be seminars for aspiring franchisees, franchisors and entrepreneurs. Franchise Asia Philippines Expo is also a venue for learning since it offers the following seminars:

– How to Invest in the Right Franchise – which is for those who are considering to start a business via franchising (

– How to Franchise your Business – which is specifically designed for businessowners who want to grow their business via franchising (

– 5 Ways to Grow Profit by Action Coach (

– Future-Proof your Brand for Growth by Bluethumb (

4. We are in the threshold of the golden age of franchising. While the pandemic was challenging for many businesses including the franchise sector, it also opened opportunities for those who were quick enough to pivot. PFA has been advocating for members to go digital even before the pandemic to prepare the sector for the 4th industrial revolution. This helped members and the franchise sector quickly shift to digitalization.

By going digital and by adopting new business strategies, franchises continued to expand despite the challenges. This means that franchising remains to be a viable investment option for Filipinos. It is also worth noting that 42% of the exhibitors in the Expo are first time exhibitors which is a clear indication that the franchise sector grew despite the challenges of the past 2 years.

5. The Expo will feature suppliers, business solutions providers and other business enablers. This means that the Expo is not only for those looking for a franchise but also for businesses that are looking for suppliers and service providers that can help them effectively manage their business to increase productivity and profit. A business matching to help entrepreneurs connect with business enablers has been organized for this on October 14, 2:30PM at the Function Room 1, SMX Convention Center.


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