Filipino BPO veteran named Alorica's global COO | Inquirer Business

Filipino BPO veteran named Alorica’s global COO

/ 08:22 AM October 03, 2022

Philippine business process outsourcing (BPO) veteran Rainero “Bong” Borja has been appointed chief operating officer (COO) of Alorica Inc., tasked to oversee the company’s operations across Asia-Pacific, Latin America, the Caribbean and North America.

Borja was Alorica’s president of Asia-Pacific operations for the past 10 years. He is also a founder and former chair of the Information Technology and Business Process Association of the Philippines.


He is seen to play an instrumental role in leading Alorica’s global operations involving more than 100,000 workforce as the company continues to level up its talent, technologies and service offerings. He will still directly manage the Asia-Pacific region, Alorica’s largest market with over 60,000 employees across four countries, until his successor is named this fourth quarter.

According to Alorica, Borja has “deep experience, as well as an impressive track record, leading multinational teams to deliver best-in-class, digitally-charged customer experience to progressive brands around the world.”


Alorica’s Asia-Pacific region has been a growth engine for the company, hitting key milestones in performance, training, technology and service delivery. In the past six years, Alorica grew revenues by 77 percent and doubled its headcount across the region.

“We are thrilled to elevate Bong into the role of COO,” said Alorica’s CEO Greg Haller. “As our industry becomes increasingly digital, consultative and globally focused, Bong’s trailblazer mentality will help us maintain our industry leadership. Bong’s passion for driving performance by prioritizing culture, innovation and a deep understanding of client objectives makes him a perfect fit for the position. I am excited to continue working with Bong to grow our business and deliver exceptional customer experience to our clients today and in the future.”

“I’m honored to take on this global leadership role at such an exciting time in the evolution of our business,” said Borja.

Alorica has expanded into three new countries in Asia-Pacific, namely, China, Japan and India. Under Borja’s leadership, Alorica earned several notable recognitions, including two Asia-Pacific Gold Stevie Awards for Innovation in human resources management and innovative use of technology in human resources in 2019. In the same year, his team helped the company achieve a Silver Stevie for “Customer Service Training Practice of the Year.” Alorica’s Asia-Pacific region has consistently led all markets in employee satisfaction scores.INQ

Doris Dumlao-Abadilla
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TAGS: Alorica, bpo, global operations
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