Phomi Headquarters in Guangzhou, China
In naming the brand “Phomi”—a combination of the Chinese words “Fu” (happiness) and “Mei” (beauty), the inventor of MCM hopes that Phomi products will make their users happy and their homes beautiful.
Phomi products—manufactured by Phomi China (Guangdong Phomi MCM Co. Ltd.) and exclusively distributed in the country by Phomi MCM Philippines Corp.—include natural, durable and aesthetically designed materials that are best suited for external cladding and interiors. Its products—which include stone, wood, leather, wallpaper, brick and weaving—are not only suitable for all your architectural needs, but are also highly ecological.
Green advocate
Phomi MCM, after all, advocates best practices in the green movement. Its production processes and products have gotten favorable scores on three green indicators namely no noise, no smoke and low energy consumption.
These products are thus ideal in helping ensure a healthy and clean environment for your homes. This also makes Phomi proud as it contributes to the reduction of carbon footprint through the kind of materials it offers.
Phomi showroom lobby
It should be noted that Phomi has long been recognized as an industry leader in green building materials as it has pioneered the creation of innovative products, including its patented Modified Clay Material (MCM).
Cutting edge technology
Phomi’s MCM is the latest cutting-edge tile technology made of 97 percent clay soil. This was invented primarily to address and alleviate the burgeoning problems caused by traditional ceramic and porcelain tile manufacturing such as high energy consumption, air pollution caused by the coal-fired power facilities, and wastes from manufacturing rejects, among others.
As Phomi’s MCM is made of recycled materials, it thus helps create more environment-friendly living spaces and reduce carbon footprint.
Impressive characteristics
Phomi’s products are modified through a technological breakthrough, with the base materials being constituted and bonded together using a patented, high-tech machinery during the manufacturing process.
This allowed Phomi’s products to have impressive characteristics.—durable and flexible, with products being highly malleable on one end yet reasonably solidly hard on another.
The author with Ar. Fred Sibug and Ar. Alvin Vega
Phomi’s products also come in a lot of forms—including individual piece form, board form, and panel form—with the use of the newest 3D printing system or mold roll casting system.
Despite these, the natural characteristics of the soil remain, giving the benefits of being fire retardant, breathable, non-toxic, durable, and recyclable.
It’s thus unsurprising that this global brand is widely distributed in 28 countries across North America, Europe, Middle East and Asia. In the Philippines, these products are carried by Phomi MCM Philippines, which has offices and a showroom in Makati City and Davao City. Within the year, it will also open in Cebu.