Kings of franchise Jonathan So and Carl Macadangdang build their own House of Franchise in Mega Manila. Contributed photo
MANILA, Philippines — JC Worldwide Franchise Inc.’s Jonathan So and Carlito Macadangdang have recently opened their “House of Franchise” to offer livelihood opportunities for fellow Filipinos.
The 2-story building along Shaw Boulevard, Pasig City, was built to serve as a one-stop shop for JC’s brands like toktok, Siomai King, Mang Boks, Potato King, Sgt. Sisig, Burger Factory, Noodle House, and Boy Bondat.
“The foundation of this building, the House of Franchise, came from the perseverance of our franchisees and customers, especially during the pandemic,” said So, JC president and CEO.
Instead of closing shop during the pandemic, So and Macadangdang saw it as an opportunity to innovate their business.
“Ingenuity plus technology, that hybrid business system, is the thrust of our brand, the House of Franchise,” he said.
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Macadangdang, for his part, said they went digital, allowing their clients to avail of their franchising brands online.
“We were practicing physical distancing, but those who are abroad, OFWs, housewives, students, those who lost their jobs, everyone found a way to earn a living through our franchising brands,” said Macadangdang, JC vice president and CFO.
“Your business opportunity is just a click away; it is online. You can get your own business, order your products, and deliver to your customers with just one app, one system, under the House of Franchise.”
READ: JC founders Jonathan So, Carlito Macadangdang hailed as Most Outstanding Global Entrepreneurs
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Among their successful brands is toktok, recognized in 2021 as the best and fastest courier franchise delivery service business by the Golden Globe Awards for Business Excellence and Siomai King, the multi-awarded 2020–2021 back-to-back Franchise Company of the Year.
So and Macadangdang said the toktok app has been downloaded almost two million times.
The new House of Franchise offices, decorated in more friendly and Instagrammable decor, showcase the company’s history on their walls, appealing to potential franchisees through its success story.
It also has scheduled franchise orientations, initially being conducted three times a week, providing clients insights on the the income potential of a would-be franchisee.
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“We have seen single mothers and people with disabilities make a lot of money just by joining our family of franchisees. It is all up to you. As I always say, whether rain or shine, show up and work hard,” So assured potential clients
“Kailangang ilapit yung opportunidad sa mas nakakarami, we built House of Franchise, because this livelihood should not be kept; we pray more people would learn of us, of what we do so that more Filipinos will experience the blessings and earnings. So please, come and visit us,” said Macadangdang.
For those interested to take a peek, they may visit House of Franchise at 35 Shaw Boulevard, Brgy. San Antonio, Pasig City.
READ: Asia CEO Awards name JC founders as 2021 Circle of Excellence Entrepreneur of the Year