Rising prices won’t hinder e-commerce growth, says exec

Despite the elevated prices of consumer goods, the burgeoning e-commerce sector is expected to continue its momentum, an official of a digital logistics management platform said.

Alexander Friedhoff, Etaily cofounder and CEO, said fast-moving consumer goods (FMCG) were usually shielded from the impact of inflation as these included daily necessities.

“These products are always relevant when it comes to purchasing in a high inflation, low inflation or middle inflation setup,” he told the Inquirer.

Examples of FMCGs are packaged foods and toiletries.

He said lifestyle brands might need extra effort to keep their products relevant amid the potential decrease in the consumers’ discretionary spending.

“Lifestyle brands will go deeper into campaigning, discounting … I am very confident that this time will also pass by very fast,” he added.

Consumers might also be able to save more when doing online transactions as they would not be paying for gas, Stern said.