Fujifilm pivots healthcare services in the Philippines as it ushers to a new decade | Inquirer Business

Fujifilm pivots healthcare services in the Philippines as it ushers to a new decade

/ 09:00 AM September 26, 2022

In its 10th year, Fujifilm Philippines, Inc. (FFPH), has heightened its commitment to improve health services through high-quality and innovative technologies amid challenges in the continuing global pandemic. The Japanese brand continues to make significant contributions to society by offering products and services in a wide range of businesses utilizing unique technologies that have cultivated and evolved in the photographic business. 

The company offers a variety of products and services into four segments of: Healthcare (products and services like medical equipment and producing pharmaceuticals); Materials (provides industry efficiency like graphic systems, inkjets, semiconductor materials and recording media); Business Innovation (digital color multifunction devices and printers for office use and services for business solutions); and Imaging (photo and electronic imaging such as mirrorless cameras and photo printing services).


“Globally, Fujifilm is famous for cameras. But we are more than just a photography company. Fujifilm is a pioneer in diagnostic imaging and information systems for healthcare facilities. Due to the challenges of the pandemic, our company has made its pivot to healthcare to help healthcare professionals perform their duties more effectively and efficiently,” said Ryo Nagaoka, FFPH president.


Nagaoka explained Fujifilm’s decision to pivot to healthcare is in line with the company’s tagline for the global branding campaign, which is “NEVER STOP.” 

“It indicates Fujifilm’s strong commitment to address social challenges through a wide range of innovative products, technologies, and services,” he said. 


Beyond Photography 

While Fujifilm has long been synonymous with superior-quality photographic films, Fujifilm as a company has evolved into so much more. Fujifilm leveraged on its expertise in pushing healthcare, and business innovation growth. Throughout the years, Fujifilm has created businesses providing total solutions in multiple high-tech fields and has come to be known as a technology-oriented company. 

Fujifilm Philippines steadily penetrated and made significant contributions in enhancing the local healthcare industry. As a global pioneer in diagnostic imaging and information systems for healthcare facilities, Fujifilm’s Healthcare segment has helped address the country’s most pressing challenges. Its Healthcare technology has contributed in the pursuit of operational efficiency of the local healthcare system. 

In 2020, at the height of the pandemic, Fujifilm Philippines continued its support towards the local hospitals. The company installed FDR Go PLUS at various hospitals in the country. The FDR Go PLUS is a digital mobile x-ray that gives significant contribution to the Radiology Team frontliners in doing the chest x-ray needed for patients having signs and symptoms of COVID-19.

“2020 is a challenging year for us, and also for others, but we were able to overcome these challenges with our team. During the pandemic we immediately shifted and adapted an online marketing scheme and offered healthcare and product solutions for Covid19 patients,” said Nagaoka.

Moreover, with FUJIFILM Corporation’s latest acquisition of FUJIFILM Healthcare, former Diagnostic Imaging-related Business of Hitachi, Ltd., Fujifilm Group now offers a comprehensive product lineup covering CT, MRI, X-ray, ultrasound systems, endoscopy, in-vitro diagnostic systems and Pictures Archiving and Communications System (PACS). Fujifilm Philippines has also started offering these products in the local market, giving the much-needed service and medical equipment to the country.


Acuity Ultra R2


Supria CT scanner

Fujifilm Philippines recently secured Food and Drug Administration (FDA) approvals for two of its key products that have aided healthcare workers in responding to COVID-19 cases. The FDR nano, a mobile digital X-ray system that allows medical professionals to diagnose COVID-19 signs and at the same time aid in reducing COVID-19 infection risks; and the FUJIFILM COVID-19 Ag Test Kit, a testing kit that provides quick screening for COVID-19, got FDA’s nod. Both products are expected to help in the government’s heightened efforts to put an end to the COVID-19 pandemic.  

Fujifilm will continue to supply various products and services that meet the needs of the medical frontline to contribute to the advancement of medical care around the world, and the maintenance and promotion of human health.

In line with its Global Branding Campaign “NEVER STOP”, Fujifilm aims to realize a sustainable society and contribute to social issues by creating new value in a wide range of business domains through innovation in products, services, and technological development. The campaign also seeks to promote a better understanding of Fujifilm’s broad range of businesses and its entry to new fields. Fujifilm will continue to proactively engage in researching and developing new technologies. As a technology-oriented company, Fujifilm will never stop taking on the challenge of leveraging on its core technologies to create outstanding new products, build new businesses, and grow the company as a whole.

Fujifilm Philippines was established in 2012 as a sales subsidiary of Fujifilm regional headquarters in the Asia Pacific. The company caters to quality products and services for the Philippine market in electronic, photo imaging, industrial products, graphic and medical systems. 

Solidifying its position as a global leader in photographic imaging, Fujifilm Philippines has introduced and popularized a diverse range of game-changing products such as mirrorless digital cameras X Series and GFX Series and instant camera instax series.


Fujifilm X-H2S

Instax mini Evo

The company opened its service center in Cebu in 2019 to respond to the growing demands and monitor the quality and consistency of its products and services in the Visayas and nearby Mindanao provinces. 

In its 10th year in the Philippines, Fujifilm has continuously served people’s needs through a diverse range of innovative consumer and business products, including solutions and services.  

Fujifilm Philippines not only wants to keep up with the times but continues to reinvent itself to offer better products and services and contribute to the quality of life in Philippine society.

For more information about Fujifilm Philippines, visit www.fujifilm.com/ph. You may also follow Fujifilm on Facebook (Fujifilm Philippines, Team InstaxPH), LinkedIn, Youtube, and Instagram (Fujifilm PH Lifestyle, Team InstaxPH). 


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