Design sprint for marketing innovation
If you’re a marketing professional, you know that design matters. Design is more than just an aesthetic choice—it’s an opportunity to make your company stand out. You need to be able to do more than just create content. You need to figure out how to get people’s attention and convince them to engage with your company’s products, services or brand.
It’s pretty cool to see companies starting to use design sprint more and more. But what exactly is design sprint? We asked our resource person on creativity and innovation, Rock Cleo, to define this trendy term, and explain how it could propel our marketing efforts. Here are his thoughts:
Design sprint is a process where teams work together for a few days to develop ideas for digital products and services. It’s like speed dating for digital ideas! It helps you overcome the biggest barrier to creativity: lack of time and energy.
It’s getting a lot of attention, for good reasons. The process helps you make better decisions, gain insights into your business and work faster. The goal is not just to come up with a marketing solution—it’s also about making sure that everyone on your team has all the right information and resources in order to create something amazing.
So how could design sprint help your marketing innovation strategies? Here are three quick ways:
1. Improve communication
Design sprint provides a framework for testing alternative solutions that might solve customer problems or increase customer satisfaction. It can be used to gather feedback from customers, prospective clients and employees alike to ensure that any changes made are meaningful and will benefit all parties without alienating anyone who might disagree with those changes happening.
2. Work smarter not harder
You’ll use design sprint to identify customer pain points. With this information, it’ll be easier for your team to create solutions—and potentially turn them into new revenue streams for your company!
3. Get better results faster
Design sprint helps you gather feedback from customers and iterate quickly, so you don’t waste time or resources on ideas that aren’t working in your marketing strategy.
A typical design sprint (as designed by Google Ventures) involves five days of intense work from diverse team members, who gather to figure out the best course of action from idea validation to scaling up. During this time, teams work on a concept, develop it as a prototype, use customer feedback to iterate on it and test the prototype at the end with real users.
Many companies have used design sprint to solve big problems. Are you looking for an effective way to innovate your marketing strategies?
Cleo will facilitate a virtual workshop titled “Design Sprint: Innovate to Succeed” on Sept. 19 to Sept. 21, 2022. The eight-hour hands-on virtual workshop will help you solve business problems through prototyping and testing ideas.
For more information, you may write to [email protected], or send an SMS to 0919-3428667 and 0998-9641731.
For your other online learning needs, Inquirer Academy could assist you in designing and facilitating a virtual workshop, a webinar or a self-paced online course for your organization.
The author is the executive director of Inquirer Academy.
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.