Capillary Technologies, a B2B SaaS platform for customer loyalty and engagement, has scooped a gold award and two silver awards at MARKETING-INTERACTIVE’s Loyalty & Engagement Awards 2022. Capillary Technologies was also a finalist in no less than four separate categories.
The gold award was for Domino’s Pizza Indonesia in the Best CRM Strategy category. The silver awards were for Domino’s Pizza Indonesia in the Best Use of Consumer Insights/Data Analytics category and Erajaya Swasembada in the Best Membership Programme category. Capillary was also shortlisted in the Best Omni-Channel Strategy for its work for Biba Fashion.
Koh Peck Yan and Ng Siew Hoon receive the award on behalf of Capillary Technologies at the Loyalty and Engagement Awards 2022 Gala Dinner in Singapore on August 12, 2022.
Organized by Singapore’s MARKETING-INTERACTIVE magazine, the Loyalty & Engagement Awards 2022 covered a total of 43 categories in all. These were adjudicated by a panel of judges from such well-known brands as Singtel, Razer, Philip Morris, JustCo, HSBC Bank, Astrazeneca, Air Asia and Abbott. The winners were announced at a gala awards dinner held at the Shangri-la Hotel Singapore on Friday, August 12, 2022.
Said Harneet Singh, CEO at Domino’s Pizza Indonesia, “It’s a very proud moment for us at Domino’s Indonesia to have won the two prestigious awards. Gold for Best CRM strategy and Silver for best use of consumer insights and data analytics, yet again highlights the world class Data driven business capabilities that we have built with our partner Capillary. Domino’s Indonesia has been investing significantly behind Data Analytics, Machine Learning and Digitalization so that we can understand and engage our customers better to enhance their Lifetime Value. These efforts in partnership with Capillary, have resulted in unmatched competencies that are helping us to deliver outperformance in F&B category in Indonesia.”
Said Senda Parentino, COO at Eraspace (Erajaya Swasembada), “I am excited to see the Eraclub Loyalty program win Silver at the Loyalty & Engagement Awards! It is a confirmation of the passion, strategy and hard work put in by the Eraclub and Capillary teams to help us engage with members and ensure they have the best lifestyle loyalty program in Indonesia. With our focus this year on a unified shopping experience and creating hyper-personalized campaigns, we are on track to creating the largest lifestyle loyalty program in Indonesia. We are honored by the continued support and trust our members have shown Eraclub for this year.”
Said Aneesh Reddy, CEO and Executive Director of Capillary Technologies, “We are excited to have been selected as category gold and silver award winners in this prestigious awards program. This comes as further proof of Capillary’s leadership position in customer loyalty and engagement. We are pleased to have again partnered with Domino’s Pizza Indonesia and Erajaya Swasembada to win this valuable awards recognition.”
The Loyalty & Engagement Awards, organized by MARKETING-INTERACTIVE, honors the best loyalty marketing strategies in South Asia, Southeast Asia and ANZ regions. The show is the first of its kind to recognize marketing works as well as celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organization’s biggest advocates –their customers.
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