Redefining ‘Cruising in Style’ | Inquirer Business

Redefining ‘Cruising in Style’

SENATOR Tito Sotto and Louie Ysmael attend the BMW 6 Series Coupe launch.

In our younger years, adventures and misadventures happen in abundance. The lack of experience enables us to trade comfort for experiences that invite the plot of another possible “The Hangover” sequel. In those years, we believe that we knew everything about the world, but once we start to experience life we realize we know nothing of it and we now cruise through it hanging on to every comfort we can afford.

Once a person has gone through a machinery of growth and success, you realize how much effort it would take to achieve what you have achieved. Your gold medals become more and more expensive and your taste more and more sophisticated. You learn which style and level of comfort suits you. Oftentimes you don’t find the perfect “menage a trois” of performance, style and comfort which prompts you to level up. And change the game.

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The arrival

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The invitation came in a silver box on the desk of the suite of the Fairmont hotel in Singapore. We were given a few hours to go around the city before attending the unveiling of the New BMW 6 Series. As we were dressing up, truffles came as a treat while we waited to be driven in a convoy of BMW 7 Series to Keppel Bay. An event area sitting on a dock on the river was constructed two days prior, just for the launch. As we entered, a sea of white greeted our party, a collection of VIP BMW customers, a senator, a bank president, Manila’s night life king, a race car driver and some media guys. Brand Ambassadors decked in white greeted us into the venue where intricately prepared hors d’oeuvres were served with free flowing champagne as we waited for the unveiling.

The COUPE ‘walks’ the runaway for the select group of guests.

Cruise under the stars

For a car that was inspired by the natural movement of waves, the new BMW 6 Series Coupe, cruised in with its aura of athletic elegance in both dynamics and aesthetics. It was welcomed by the applause of the well-footed or -landed Singaporeans (as well as other VIP guests from other markets) as the only car in the segment to offer the combination of top-class sporting ability, exclusive touring comfort and a 460-litre (16.24 cu. ft) luggage space. It is perfect for a scenic weekend drive without worry of editing what you or your companion needs to bring or if you’re not sure if you would like to play a round of golf.

It ensures a glamorous arrival with its sweeping bonnet, short front overhang and set-back passenger compartment teamed up with a 74-millimeter increase in body length (4,894 mm) over its predecessor and a 75-millimeter longer wheelbase (2,855 mm) to create the hallmark proportions. The car’s exterior styling is given particular appeal by the lines running along the full length of the body and its harmoniously curved surfaces.

Also on board to deliver the BMW 6 Series Coupe’s signature driving experience are a range of innovative driver assistance systems and BMW Connected Drive infotainment features. The BMW Twin Power Turbo technology with petrol direct injection provides both sporty power development and exceptional efficiency in the engines available for the new BMW 6 Series Coupe from launch. In the new BMW 650i Coupe, a V8 power plant with turbochargers positioned between the cylinder banks develops maximum output of 300 kW/407 hp. An exclusive feature of the 235 kW/320 hp six-cylinder in-line engine in the new BMW 640i Coupe, meanwhile, is the addition of Valvetronic variable valve control. Both units are hooked up to an eight-speed Sports automatic gearbox as standard. Also part of the standard specification is an extensive range of BMW Efficient Dynamics technology, including the Auto Start-Stop function and ECO PRO mode (in the BMW 640i Coupe).

ALDRIN Parco, Eric Cruz, Mario Gloria, Jimmy Policarpio, Kevin Limjojo, Maricar Parco, the author, Lora Ramos, Senator Tito Sotto, Seng Thiew Seow and JP Tuason.

The new BMW 6 Series Coupe strikes an ideal balance between dynamic handling and ride comfort thanks to a newly developed chassis. Its standard Electric Power Steering and optional Integral Active Steering both break new ground in this segment. Also on the options list are Dynamic Damper Control and the Adaptive Drive system, complete with roll stabilization. Drive Dynamic Control – which allows drivers to adjust the car’s set-up to their individual tastes.

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The New BMW 6 Series Coupe will be a sure intoxication for car aficionados that are looking for the driving dynamics expected in a BMW with the luxury and comfort of riding the chauffeur driven 7 Series. It gives freedom to drive oneself to a perfect destination in comfort and style that can only be afforded by cruising in a BMW.

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TAGS: BMW 6 series coupe, Motoring, New Products

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