Puregold creates more retailtainment for online audience
Puregold expands its retailtainment with a series of original content as a way to reach out to digital users of all ages. With “Ang Babae Sa Likod ng Face Mask,” Puregold pushes into the digital space, utilizing storytelling to boost brand recognition.
Speaking on their use of retailtainment, Vincent Co, President of Puregold Price Club, Inc., says, “We want to grow our organically built audience by providing more quality and enjoyable digital content.”
“Ang Babae …” follows Puregold’s first retailtainment venture, “GVBOYS,” which garnered more than five million collective views from Facebook and YouTube. It has since earned a feature in Euromonitor International, highlighting Puregold’s pioneering of a megatrend in the Philippines.
The company’s digital pivot targets multiple platforms such as the Puregold Mobile app and the Puregold Channel on YouTube. These initiatives are poised to entertain consumers while leaving them with a strong brand perception. Not only does it appeal to new and broader demographics, Puregold’s distinct online presence is vital for staying relevant and ahead of the curve.
Co remains optimistic about this initiative. “We look forward to using a combination of nostalgia and well-made entertainment to imprint the Puregold brand identity on all our customers, viewers and followers,” Co explains.
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