Luxe property: A way to build, preserve wealth
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Luxe property: A way to build, preserve wealth

/ 12:20 PM May 16, 2022

Written By: Amy R. Remo

Real estate offers a sound opportunity to protect, pre­serve and build wealth.

While it is not entirely immune to market volatilities and crises, real estate is often seen as resilient, a stable invest­ment that can deliver healthy returns especially when held over the long term. Prices and capital values, after all, usually appreciate over the long term.

Some experts even see real estate as a strong inflation hedge. In his column for the Philippine Daily Inquirer, reg­istered financial planner Henry Ong explained that real estate “protects an investment from losing its value due to decline in purchasing power.”

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“Increases in prices of goods and services have enabled real estate prices to keep pace with inflation and maintain its value over time, as property prices increase as a result of higher construction cost and other expenses,” he explained.

Citing the residential real estate price index from 2016 to 2021, Ong pointed out that “prop­erty prices have been rising by an average of 4.2 percent every year, faster than the 3.5-percent aver­age rise per year of the consumer price index.”

CAPTURING GAINS

But in order to capture the gains offered by a resilient real estate market, you will need to be more circumspect. Finding the right property requires you to do extensive research and to take a deep dive into a devel­oper’s track record and financial performance to ensure that your investment is in safe hands.

If you’re looking at invest­ing in luxury real estate for instance, it will be crucial to select a credible brand that will not only give you best-in-class homes, amenities and facilities befitting today’s modern life­style, but also an impressive portfolio of thriving, dynamic communities.

Among them is Brittany Corp., which offers a beauti­ful, sophisticated collection of homes, condominiums and lot-only properties in some of the finest locations in the Phil­ippines. This brand is the luxury residential arm of Vista Land & Lifescapes Inc., the largest home­builder in the country today.

That it is backed by the pub­licly listed Vista Land, a compa­ny built by billionaire Manuel B. Villar Jr., is in itself an indicator that your investment is safe.

Despite the pandemic, Vis­ta Land posted a 9 percent hike in its net income to P6 billion in the first nine months of 2021, while its gross margin improved by 320 basis points due to the operational efficien­cy measures undertaken in the said period.

STEADY GROWTH

Such a strong financial per­formance is reflected across Vista Land brands such as Brittany, which has seen cap­ital values for its communi­ties steadily appreciating even during economic downturns.

Brittany’s luxury mid-rise condominiums, Alpine Villas at Crosswinds Tagaytay, has seen a 13 percent compounded annu­al growth rate (CAGR) over the last five years; 20 percent for its pre-selling lots Lausanne at Crosswinds Tagaytay; 24 per­cent for Georgia Club in Sta. Rosa, Laguna; and 13 percent for Portofino in Vista Alabang.

Lausanne Brittany

Set in the curated Crosswinds community is Lausanne, a limited collection of prime residential lots that features true harmony with nature, as the entire development is built around a vast forest of over 35,000 pine trees sitting half a kilometer above sea level.

For this year alone, reserva­tion sales for Brittany’s luxury properties grew by 49 percent in the first three months com­pared to the same period a year ago. This alone signals contin­ued confidence not only in the Philippine real estate sector, but also more importantly in Brittany as a property brand, to which many homebuyers and investors have turned as they look for a stable investment op­tion in the midst of rising infla­tion and a recovering economy.

It should be noted that this increase was seen despite the challenges of the pandemic as Brittany was able to immediate­ly ramp up its digital marketing activities and utilize digital channels to promote its luxury residential developments.

These activities were re­ported to have brought in a 24 percent increase in reservation sales in the first quarter of 2022, equivalent to more than half of its total sales across its residen­tial projects.

A PREMIUM FOR EXPERIENCE, LIFESTYLE

This growing preference for upscale communities is not entirely surprising as many are now more willing to pay a pre­mium for experience and life­style.

For this highly discerning set, they want beautiful communities that can equal the opulence and exclusivity they seek—that lush foliage in wide open spaces, well manicured lawns and gardens, exceptional finishes, modern, sophisticated facilities, and even stunning sceneries reserved for the affluent few.

As the premium standard in luxury residential develop­ment, Brittany creates master­pieces that provide unprece­dented space, comfort, absolute attention to detail, and exclu­sive finishes that are perfect for those with a devotion to perfec­tion and a taste for artful living.

In Brittany, expect nothing less than sophistication, qual­ity, and elegance in the best lifestyle locations: Portofino in Alabang, La Posada in Sucat, Georgia Club and Promenade in Sta. Rosa, Laguna, and Cross­winds in Tagaytay.

Portofino Brittany

Offering stunning luxury houses and lots. Portofino is inspired by the chic style of cosmopolitan Italy with classic old-world charm surrounded by beautifully landscaped gardens and walkways.

Indeed, Brittany exemplifies a truly sound real estate invest­ment—luxurious enclaves that elevate lifestyles and which offer you opportunities to cap­ture gains amid a challenging environment.

For more information on Brittany, visit www.brittany.com.ph or follow its Facebook page, Instagram and YouTube channel

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TAGS: Brittany Corp., property, Real Estate, vista land & lifescapes inc.
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