Ayala-led logistics firm eyes nationwide footprint | Inquirer Business
To penetrate Vis-Min in second half

Ayala-led logistics firm eyes nationwide footprint

Ayala-led BRAD Warehouse and Logistics Services Inc. has set its sights outside Metro Manila and nearby provinces to reach out to more small and medium enterprise (SME) customers this quarter, which is in line with its goal of having a nationwide presence.

The company said it aims to expand to the rest of Luzon in the second quarter after mainly providing services in the National Capital Region in the first three months of the year. By the second half, it eyes to penetrate the Visayas and Mindanao market.


“We’re focusing our efforts on expanding the channels we have right now to serve the SMEs, especially homegrown businesses and communities, given the limited options for on-demand logistics solutions in the provinces,” BRAD general manager Richie Santos said.

The technology-enabled logistics firm currently has over 30 merchants in its portfolio and more than 150 riders. BRAD expects these to grow amid its expansion plans.


It provides services to various sectors, including health and wellness, food and beverage, e-commerce and telecommunications. The company is looking at serving other segments as well such as education, pharmaceuticals and hospitality.

The logistics solutions provider was launched in December last year to cash in on growing opportunities for delivery services in pandemic due to mobility restrictions.

Under Globe group

BRAD is a subsidiary of Globe Telecom’s Asticom Group of Companies, which targets to double its revenues to P4 billion this year on the back of heightened demand for its services, including information technology and business solutions.

Asticom president and CEO Mharicar Castillo-Reyes earlier said that launching an initial public offering (IPO) is part of the company’s five-year plan.

Going public is a way for the shared services provider to expand its portfolio of services while “supporting the overall business” of the Asticom Group and the Globe group, she added.

In doing so, Castillo-Reyes said they may bring onboard strategic partners before proceeding with the IPO.

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TAGS: BRAD Warehouse and Logistics Services Inc., Globe telecom, logistics firm, small and medium enterprise (SME)
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