On March 26, Puregold will launch another serving of original content under its digital arm— Puregold Channel.
The Company’s aggressive digital boost is evident with its newly updated Puregold Mobile app, and engagement efforts via its social media platforms. Producing complementing online to offline content for almost 2 years to date, delights its ever-growing base of audiences.
Speaking on intensifying retailtainment, Vincent Co, President of Puregold Price Club, Inc., says, “We see value in bringing generations together, inside and outside the Puregold stores. We want to share nostalgic and engaging stories online that appeal to the organic audience we’ve built.”
Its first series garnered more than five million collective views from Facebook and YouTube. The Company’s initiative to create content and generate awareness for brands and products while lockdown measures are in place, earned a feature in Euromonitor International, highlighting Puregold’s pioneering of a megatrend in the Philippines.
Co remains optimistic about this initiative. “Combining content with modern retailing gives us more opportunities to connect with our customers,” Co explains.
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