A true enabler in real estate | Inquirer Business

A true enabler in real estate

By: - Reporter / @amyremoINQ
05:30 PM October 30, 2021

He truly has been a beacon of hope in the midst of a devastating pandemic.

Tycoon Manuel B. Villar Jr. has opened up new—and much needed—job opportunities in real estate during the Villar Group Convention: Business OpportunitieS Summit (ViCon2: BOSS), which was attended by some 3,000 interested buyers, sales agents, brokers, students and young professionals earlier this month.


The virtual expo, which sought to recruit, guide and hone a new generation of real estate agents for the Villar Group, had given hope to many Filipinos, particularly to those who lost their jobs or would want to augment their family incomes amid this difficult times.


In his speech during the summit, Villar, who chairs Vista Land and Lifescapes Inc., talked about tapping potential opportunities amid the pandemic as he urged Filipinos here and abroad to join their pool of real property agents, licensed brokers and referral partners.

He likewise pointed out the advantages of becoming part of the real estate industry which has shown an impressive resilience in the face of the pandemic, and of becoming a seller for the Villar Group, which offers a highly diverse property portfolio of top quality vertical and horizontal developments encompassing all market segments.

“There has to be ViCon meetings like this one. We owe this to our brokers, our friends, our agents so they will know that they are welcome. Everybody’s welcome to sell for us,” he said. “Once you got to know or understand the Villar Group, you don’t need to go far. We have everything—from socialized (housing) to the most expensive house and lots and lots only.”

Among the housing brands showcased during the expo were Bria, Lumina, Lessandra, Camella, Camella Manors, Vista Residences, Crown Asia and Brittany. Golden MV, the country’s biggest development in the death care sector, was also part of the summit. Geographically, the Villar Group also has an extensive presence across the country—from Tuguegarao and Baguio in the northern Philippines to Pagadian in Zamboanga.

With these brands, the Villar Group can readily provide choices for every discerning, practical homebuyer or investor, from here and abroad.

What’s good is that despite the group’s already extensive portfolio, more projects are still in the pipeline as it has always been Villar’s goal to help every Filipino realize his or her dream of owning a quality home in a safe, beautiful community.

And with the ViCon 2: BOSS, he expanded the ambit of this goal as he also sought to provide Filipinos the opportunity to become the Villar Group’s business partners.


Apart from having an extensive portfolio and being backed by a company with a solid track record, Villar’s housing brands also enjoy synergies with Vista Mall and Star Malls as well as retail stores such as AllDay Supermarket and AllHome, which are often located within or near their subdivisions and condominium developments. The unparalleled convenience that this affords residents all the more makes it easier for one to market and sell the brands.

Apart from Villar, Vista Land and Lifescapes president and CEO Paolo Villar and Las Piñas Rep. Camille Villar also delivered inspirational messages before the participants. Carlo Ople, a digital marketer and content creator; Janette Toral, an e-commerce advocate; and Chris Suarez, a content creator and COO of Human Shelter were among the notable speakers during the event.

Interested individuals may still register at https://boss-portal.vistaland.com.ph to be part of the Villar Group’s roster of accredited agents, brokers and business partners

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TAGS: Manny Villar
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