GoCommerce, the eCommerce enabler creating future market leaders
The pandemic has brought great challenges to many companies, and continues to do so until today. But there is one company that has made it its mission to help brands thrive during the pandemic and help them get ahead as they settle into the “new normal.”
Born in May 2020, GoCommerce is an eCommerce enabler that uses technology to help brands maximize their sales potential in the numerous selling platforms including Lazada, Shopee, Grab, and Zalora, among others, plus in the brands’ own webstores.
“We wanted to respond and find what’s next for our business beyond the pandemic. In this case, we have a role to play. We want to help brands and companies to thrive and help them become in a stronger position in the next normal. That’s the background when we started GoCommerce. With GoCommerce we’ll make omnichannel eCommerce easy,” says Ryan Tan co-founder and CEO of GoCommerce.
Referred to as an eCommerce enabler because of how it assists brands in maximizing their online sales potential across all channels to reach their target customers, GoCommerce now works with 30 brands, including some of the world’s largest multinational corporations and market leaders on a local level.
Today, GoCommerce is the eCommerce growth partner of global brands including Unilever, Anker, Klean Kanteen, Garmin and more. They also work with local market leaders such as Kyowa, Omega Houseware, and Nutriasia among many others.
Omnichannel presence
Many big brands are afraid of being disrupted, not just by competition, but also by emerging online-only brands. GoCommerce is a platform that helps brands that are having trouble transitioning their offline success to the internet world.
“Being omnichannel and present everywhere is what GoCommerce is all about,” explains Mark Tan, GoCommerce’s CFO and co-founder.
“For brands, our goal is to give them ‘speed-to-scale’ with their online business so that they can translate their offline success to the online marketplace before they get disrupted,” adds Ryan.
GoCommerce provides a system that allows retailers and brands to grow on the shoulders of giants by delivering capabilities and creating a spokesman experience for their brands.
GoCommerce is utilizing the most up-to-date Facebook, Google, Instagram, and TikTok tools to ensure that these firms’ clients are aware of them, hence increasing traffic to their stores and persuading individuals to purchase from them.
ShipGo, GoCommerce’s very own order fulfillment automation service, handles warehousing, sorting, packaging, and shipping of purchased items for client brands, making the transition to omnichannel easier for them. With ShipGo, GoCommerce aims to also attract SME partners in the future so they can grow their businesses, too, alongside bigger brands.
Competitive Advantage
GoCommerce’s competitive advantage is its ecosystem of technology and services that makes omnichannel management, performance marketing, and order fulfillment easy for brands.
“With our technology, we help brand partners reduce costs of doing business by lowering the amount of inventory they maintain to fulfill orders across all online channels,” says Mark.
“Beyond tech, we understand the psychology of why and how people buy online. Doing a lot of research and being data driven helps us create the right buying experience for specific target customers. Growing brands in eCommerce is about a journey of continuous optimization. It’s a never-ending discovery, what works and what doesn’t work,” explained Ryan.
ShipGo, GoCommerce’s very own order fulfillment automation service, has been taking care of warehousing, sorting, packaging, and shipping of purchased items, for its clients since it was launched in June 2021. With ShipGo, GoCommerce aims to also attract SME partners in the future so they can grow their businesses, too, alongside bigger brands.
“Many SMEs were born during the pandemic and they have the potential to be market disruptors. We’re building tech-enabled solutions to assist SMEs scale faster,” Mark adds.
Right now, GoCommerce is focused on further improving its services for their big brand clients by soon implementing three new capabilities such as same-day delivery, same-day shipping, and next-day shipping services. This distinguishes GoCommerce from the growing network of modern fulfillment centers that enable firms to deliver orders the same day or the next day. Same-day delivery is now only accessible in Mega Manila, but it will be expanded to Metro Cebu and Metro Davao soon.
“We are in the middle of building a strategic network of GoHub Fulfillment. On top of that, we want to build infrastructures to create and empower 2-day shipping in all major cities, all over the Philippines by 2023,” adds Ryan.
Despite recent victories, the GoCommerce team claims to be only getting started. “We are just at the beginning of eCommerce in the Philippines, and our goal is to continue to innovate and solve problems that will enable more and more brands to become market leaders in the coming months and years,” says Ryan.
Award Winning eCommerce Enabler
GoCommerce was recently named a 3-Star Lazada Partner by Lazada, the highest level of recognition awarded to Lazada Partners in Southeast Asia for exceeding the highest standards of eCommerce management, operational excellence, and order fulfillment criteria. GoCommerce was also named a Shopee Premium Enabler, which is the highest distinction they give to their partners in the region.
“We are humbled to receive this back-to-back recognition by the two biggest platforms today. This inspires us to do better work for our existing partners and to deliver success to more brands in the next months,” says Neil Tan, co-founder and COO, GoCommerce.
About the Founders
Ryan, Mark, and Neil Tan, are retail industry veterans who have spent a decade building worldwide consumer electronics companies including Garmin, Anker, and Nanoleaf, among others.
Ryan worked as a brand and marketing strategist for Publicis and the McCann Worldgroup, while Neil worked for Unilever Philippines in Modern Trade. Mark worked in distribution for many years and now oversees the company’s endeavors in health, gaming, and fintech.
They grew up in an enterprising family that owns LCC, one of the country’s largest supermarket, mall, and department store conglomerates, with branches primarily in Bicol and Quezon Province.
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