What RCBC’s digital pivot means for every Filipino
The basket full of accolades recognizing industry-leading innovations of Rizal Commercial Banking Corporation (RCBC) is already proof of its contributions to the banking industry. But what does this exactly mean for every Filipino?
For RCBC, its digital pivot means empowering Filipinos by leveraging on emerging technologies to provide safe, accessible, and convenient banking solutions, especially during these tough times.
“RCBC’s digital transformation journey begins and ends with the customer, and our goal is to provide the ideal customer experience,” Eugene S. Acevedo, President and Chief Executive Officer of RCBC said.
This is why after 61 years in the business, RCBC continues to strive to become the best banking partner for Filipinos.
Beyond its wide range of customer centric products and services, the Yuchengco-led universal bank commits to provide a safe banking experience amid the COVID-19 pandemic, convenient digital solutions, and secured banking access across all platforms.
This means banking transactions can be done from home, or anywhere. It also means paying bills without leaving home, transferring funds to any account or anyone—even someone without a bank account, scanning a check using your phone to deposit to your account, and investing your hard earned money with just a few clicks.
Beyond the app, its “digital concierge” service is a quick response to the market that is demanding more than the usual digital solutions
This also means that when you need to visit the bank, scheduling ahead can be done through an app. No more long queuing. You can enjoy paperless applications, and transactions completed within minutes.
Understanding the needs of its corporate customers and SMEs, the bank also rolled out digitized banking solutions that enable more businesses to do electronic disbursements and collections.
“Our goal is to minimize the disruptions in their lives or businesses and support long term commercial growth,” Acevedo said.
As part of its commitment to making banking more inclusive, RCBC launched Diskartech, the country’s first financial inclusion super app which successfully dissolved the usual banking barriers in opening a deposit account. To date, the Diskartech app has had almost 5 million downloads, empowering Filipinos with pioneering digital banking solutions, and continues to develop more features to give Filipinos wider access to competitive financial services.
“We want to empower every Filipino and every business at whatever stage they are in the digital journey and provide them with a delightful experience,” Acevedo said.
The digital transformation efforts of the bank run much deeper than the award winning products and services. It touches the very core. Critical processes have been transformed—digitized and streamlined. RCBC employees have been digitally empowered. To them this means increased efficiencies, less errors, faster turnaround times and improved ability to respond quickly to customers.
Acevedo said that in conclusion, RCBC’s digital transformation is really all about developing boundless solutions for its community as well as creating a workplace ideal for its employees. – a continuous journey to ensure that the growth of the bank also means the growth of every Filipino.
“This is what RCBC would like to mean to every Filipino. With 61 years of being the banking partner of choice, RCBC will continue to move forward with them every step of the way, supporting the Philippine economy as a true partner,” Acevedo said.
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