Game face on towards a strong finish
Game changers from Ayala Land’s high-caliber sales stable came together last September 30 to rally towards an even stronger finish for 2021.
At its first-ever gathering of Ayala Land Estates Sales Ambassadors for commercial properties, the virtual event received an overwhelming response, bringing together almost 500 of its top producers. The much-awaited sales event highlighted new project developments, upcoming launches, and innovative digital tools that will equip them to compete in the new normal.
Ayala Land SVP and Estates Group head Meean Dy during her keynote message – inspiring the sales teams on the bright outlook of the company and the positive impact these developments will have to their investors and the communities that are part of the estates.
Backed by the most diversified and trusted property brand in the country, Ayala Land, the 30 estates across the country offer benefits for both the buyers and the community, which are unparalleled in the industry.
Setting Up Estates for Success
A unique advantage of Ayala Land Estates is they are supported by various activations including products, infrastructure and events at the onset to ensure that they work and the vision for the community comes to life.
Ayala Land brings the strength and participation of its product lines including malls, offices and the range of residential brands. The company also forges strategic partnerships with different institutions and key locators on the first few years of development.
All these prime the estates early on and serve as anchors for the community to build on over the years.
Value Appreciation
As a result of Ayala Land’s master planning, estate priming and consistent property management, its developments continue to appreciate in value over time.
“In the past 4 years, Ayala Land Estates has sustained the growth of its commercial land values with an average annual growth rate of 21% in our urban estates, compared to 14% of competitors,” Meean Dy, Ayala Land Senior Vice President and Head of Estate Development said. “Values in Makati and BGC have consistently maintained an 80% lead versus values in other business districts in metro Manila,” Dy added.
Under the Ayala Land brand, buyers can be confident that their investment will increase in value for generations to come.
Conducive and inclusive business environment
With its strategic locations, access to existing and upcoming public infrastructure, a growing local economy and connectivity to other nearby centers, Ayala Land estates are the ideal developments for business.
The advantages of locating within a master planned development also include utilities in place, redundant power and telecom lines, and an expansive road network that connects the estates to the city’s main thoroughfares.
More importantly, investing in an Ayala Land commercial property helps spur the local economy – providing opportunities for business and jobs in various parts of the country. The company has specific programs for SMEs to promote more inclusive economic growth. This also serve as platforms for the next generation of entrepreneurs to thrive and contribute to nation building.
To help jumpstart the economy and increase investor confidence in the market, Ayala Land Estates has introduced mid-sized commercial lots and 500 square meter shophouse lots. These shophouse lots will not only offer commercial opportunities on the property, but also allow residential use as an option. These commercial lots would be ideal for new investors and SMEs, given the diversified use of the product.
“From what we have seen in the past year and a half, the market is very much alive despite the challenges. They are just waiting for the best value for their investment,” Deo Ignacio, Ayala Land Estates Broker Head said.
Ayala Land Estates Broker Head Deo Ignacio and Estates Development and Sales Head Cris Zuluaga gave the sales network a primer on their plans in the months to come.
“Every commercial property you sell will bear fruit of employment and economic impact to the community. Be the ambassador with a purpose, a built future in mind,” he challenged the team.
Sense of place and community with a soul
Characteristic of every Ayala Land development are convenience, green and open spaces, pedestrian-transit connectivity, and a masterplan that showcases the principles of sustainable urban planning.
“An estate, or any place for that matter, is successful if people want to be there. Not just that they have to be there but that they want to be there. So, we master plan and design our estates with people in mind,” Dy explained.
Photo of Anne Pastera-Baldago, one of the Ayala Land Estates ambassadors, virtually attending and enjoying the event with her kids
Scaling up digital tools in the new normal
To help equip its Ayala Land Estates Sales Ambassadors, the company also launched a new digital portal that can provide quick information and immersive virtual experiences for potential investors, as well as an omnibus showroom in Nuvali set to open in 2022.
We decided as a team, to change the way we play the game, and elevate this to the next level,” Cris Zuluaga, head Ayala Land Estates Development and Sales said.
Team toast to celebrate and cheer on the Ayala Land Estates team that are changing the real estate game
To maximize the potential of digital assets in the sales journey, Zuluaga added that estate virtual tours have been updated and detailed plans of the estate – from architectural building renderings to estate infrastructure, landscape treatments, site and lot elevation and conditions – are included. These are designed to provide potential buyers with all the information they need to make a decision from anywhere in the world.
In its commitment to be a strong partner in nation building and in rebuilding our economy, Ayala Land continues to build more communities and enrich lives through its estates and delivers products that cater to the changing needs of the market.
