An innovative, fun shopping experience AllDay
Written by: Vaughn Alviar
While others are wading blindly on the changing tides in the grocery industry, AllDay Supermarket expertly navigates.
AllDay thrives as it decisively responds to COVID-19’s challenges. A brand that embraces innovation as a core value, it has adapted well to the new normal, as evident in its growing physical and online presence. This is possible because of its resolve to take global standards to our shores.
“AllDay has always been proud to hold itself to a global standard in our thrust to compete in the local supermarket landscape,” said Manny B. Villar, chair of AllValue, AllDay’s parent company. “We have always believed that the Filipino deserves to be able to access a global standard of grocery shopping experience, and we believe that by remaining committed to a higher standard, AllDay will continue to enrich this experience for each and every customer.”
Introducing international trends to the country has been a brand commitment of AllDay since its incorporation in 2016. It began with a clear vision of a retail experience curated to evoke an elevated, exclusive feel—something unseen locally yet desired by increasingly discerning Filipino shoppers.
To provide that premium vibe, AllDay went all in with aesthetics, comfort, accessibility and convenience. While no two AllDay locations are alike in design, they all deliver farm-fresh produce, local and global brands, enjoyable hubs like the Paluto and Gastroville sections, as well as digital integration.
The innovation-first approach allowed AllDay to upgrade itself amid the pandemic. It quickly grasped global COVID-19 responses in the retail industry to look for ways to deliver the same brand experience of warmth and familiarity safely to Filipino shoppers.
AllDay was the first to introduce to the Philippines the self-checkout kiosks, an option found in leading supermarkets worldwide. This service provides a safer way for people to shop while also championing customer independence.
Another pandemic innovation at AllDay is Personal Shopper Service. Just forward a checklist of your needs to AllDay’s dedicated hotlines. Staff will then fill the orders and deliver them directly to your home. This initiative gave the chain a distinction from Euromonitor International as a market leader in pandemic shopper programs.
Beyond in-store services, the revolution also takes place in the area of digital presence. AllDay now operates a best-in-class e-commerce platform, www.allday.com.ph. It was recently migrated to a progressive web application (PWA), meaning customers can shop across the store network from their computers, mobile phones or tablets.
AllDay also launched “dark stores,” standalone facilities optimized for e-commerce that double as last-mile fulfillment centers for www.allday.com.ph. These function as distribution outlets catering exclusively to online shoppers served by last-mile delivery providers (including AllValue’s own, GetAll).
“AllDay will always remain focused on innovating to bring transformation to the local supermarket landscape,” said Camille Villar, AllValue president. “We recognize the importance of digital transformation, and this remains very high on our 2021 business priorities. We have already established an elevated in-store customer experience for the brand. Now, we want to ensure that the same cutting-edge experience translates to our online grocery shopping.”
The mission of upgrading the grocery industry has paid off. Now with 33 locations and an outstanding digital presence, AllDay is the fastest-growing supermarket operator in the Philippines. The passion for innovation makes it ready for so much more.
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