Customers assured of ‘AllDay’ shopping convenience
Written By: Vaughn Alviar
The world has responded to the challenges of COVID-19 with an innovation boom. We have learned not to wait for pre-pandemic conditions to return and instead, adapted so that gaps could be bridged with fresh solutions.
For companies most especially, the options were quite simply to sink or swim. The quicker they embraced and integrated innovations, the better they stood than their wait-and-see counterparts. One retail brand that expertly transformed itself for the new normal is AllDay Supermarket.
“AllDay continuously innovates and pushes to outpace the Philippine landscape of supermarkets,” said Camille Villar, president of the AllValue retail ecosystem to which AllDay belongs. While most players in the retail space struggled, AllValue brands adjusted well to emergent standards and demands.
Before COVID-19, AllDay set itself apart from the competition by innovating—refreshing and upgrading its offerings for an elevated market day. As a result, its locations feature a homey aesthetic, farm-fresh produce and a great selection of brands.
The pandemic provided AllDay with a chance to meet consumers’ desire to purchase quality products and services safely. AllDay’s new self-checkout counter is proof.
“In addition to providing a beautiful in-store experience for our customers, our self-service counters are sure to delight, as they are efficient and provide an added layer of safety, especially in this pandemic,” Villar said.
This latest addition—the first of its kind in the country—gives customers peace of mind as it allows them to pay for items without anyone else handling them. It also protects the staff from the new coronavirus.
It was recently launched at the AllDay branch in Evia Lifestyle Center in Alabang. When you visit AllDay there today, you will experience a service implemented by leading supermarkets across the globe—in terms of safety, efficiency and that push for customer independence. People can shop at their own pace.
Soon, the counters will be present in all 33 locations from Isabela up north to Bacolod and Talisay, Cebu, down south. AllDay will provide customer service champions to assist first-time users.
For those who would rather shop from home, AllDay recently bared an improved version of its e-commerce platform, Allday.com.ph, a big initiative under the brand’s digital transformation.
“Digital transformation is very high on our business priorities in 2021,” said Villar. “…[W]e want to ensure that the same [in-store] experience translates to online grocery shopping. Launching a PWA website for www.allday.com.ph ensures that this experience … is fast, convenient and reliable, all while providing our extensive variety of products and still unmatched offering of international goods.”
PWAs, or progressive web applications, are hybrids of regular websites and mobile applications. Customers can visit the website or download a separate application to shop across the store network. The website now allows bookmarks on any mobile operating system home screen. The app, meanwhile, is ready for download via App Store and Google Play. AllDay guarantees same-day delivery and 24/7 delivery in select locations.
If you need more assistance, AllDay has Personal Shopper Service. Customers can just forward their grocery lists to AllDay through Viber, after which shoppers will fill their orders within 24 hours.
Personal Shopper Service, another digital transformation for AllDay, was recognized as a market leader in providing dedicated shopper programs amid the pandemic by Euromonitor International in its February 2021 report titled, “Supermarkets in the Philippines—Analysis.”
Further expanding its footprint on the digital space, AllDay has partnered with top e-commerce aggregators and on-demand service providers such as Grab, Pandamart, Lazada and Shopee.
AllDay constantly innovates, aiming to provide customers with a warm and efficient market day amid the pandemic and even long after.
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