‘What’s the secret to a revenue-rich and profitable product portfolio?’
Q: We’re a medium-sized health care company. We’ve grown both in revenue and profit although in the past to five years our growth rate has been going down. Our marketing director who attended your product and brand architecturing seminar told us that our problem must be in our product portfolio. We’ve kept adding new health care product categories as well as new brands within a given health care segment.
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