Eton Properties unveils plan for residential towers in Quezon City

MANILA, Philippines—Tycoon Lucio Tan-led Eton Properties Philippines Inc. unveiled on Thursday its first residential offering in urban township project Eton Centris in Quezon City, banking on the growing foot traffic in the office and retail property components of this mixed-use estate.

In a press briefing, Eton president Danilo Ignacio announced that the first of two master-planned towers of One Centris Place would soon rise in the 12-hectare Eton Centris, which the company has envisioned to be the gateway to Quezon City’s Triangle Park central business district. He said this would be an “affordable” residential offering, with monthly amortization starting at P12,000.

Eton is selling one-bedroom units sized between 23 and 29 square meters for at least P2.1 million while two-bedroom units with a footprint of 37 to 45 square meters are selling for at least P3.6 million.

“One Centris Place promises residents a comfortable lifestyle in an exceptional location. The project answers increasing demand for a strategically-located address in Quezon City,” said Ignacio.

The first tower of Eton Centris will have 26 floors offering a total of 597 units. The residential units are expected to be turned over to buyers by 2015. The sale and delivery of 714 units at the second tower, which will have 30 floors, will depend on the progress of the first tower.

“The key here is affordability,” Ignacio said, noting that Eton has been focusing on building strategically located residential projects targeting end-users.

“At the end of the day, there’s not enough land (in the metropolis) for people and if you want to have your own house and lot, you have to go far. Traffic (situation) will not improve and this is a good alternative to renting.”

This address is seen as suitable for young professionals, newly weds and early nesters. Its ground floor will house retail stores while amenities like swimming pools for children and adults, multi-purpose area, landscaped gardens, children’s play areas, gym, among others, will be available.

A walkway will connect the upcoming condominium to Centris Station, a two-level transit-oriented commercial center that is directly linked to the MRT station, allowing tenants quick access to schools, hospitals, malls, business centers, government offices and entertainment spots. Anchored by SM Hypermarket, Centris Station offers a mix of specialty food outlets, specialty stores and service-oriented shops.

Eton Centris sits right at the corner of two major arteries connecting the metropolis – EDSA and Quezon Avenue. It is directly connected to the Metro Rail Transit (MRT) – Quezon Avenue Station. This mixed-use estate is master planned to be a self-contained, fully integrated community integrating live-work-play concepts. The development seeks to integrate business, residential, retail and recreational components in one setting.