Ayala Land starts work on Tarlac’s ‘new downtown’ worth P18B

Property giant Ayala Land Inc. has broken ground for the 290-hectare “Cresendo” estate in Tarlac City, where the firm is investing about P18 billion to transform it into the city’s new downtown and a world-class industrial-commercial hub.

“A major development, such as Cresendo, which is expected to increase local economic activities, provide enterprise and employment opportunities, and introduce innovations in education and sustainable development can help jump-start our recovery efforts and usher in a new era of progress and development for Tarlac City seen and felt by each and every Tarlaqueño,” said Tarlac City Mayor Cristy Angeles.

Cresendo would have a 32-hectare industrial park and a 42-hectare commercial district.

Based on Ayala’s master plan, Cresendo Industrial Park will target light-to-medium, nonpolluting industries. The park, which may generate up to 2,000 new jobs, will feature 21 lots sized at one hectare each.

As the “new downtown” of Tarlac City, it is designed to be a sustainable estate, with 31 percent of the area dedicated to green open space.

Ayala Land also seeks to introduce “world-class developments that will catapult the city among the ranks of Asia’s most dynamic cities.”

Cresendo estate head John Estacio said Ayala Land would like to encourage more homegrown entrepreneurs and new businesses at Cresendo.

“Based on Ayala Land’s long experience in developing integrated, mixed-use estates, Cresendo will create an environment that will help drive opportunities for education, employment and enterprise in this area. It’s an exciting prospect for nearby communities and provinces, and for anyone who has called Tarlac their hometown,” he added.

At the heart of the estate is a 1.5-hectare central plaza with a church, school and a commercial district, inspired by Tarlac City’s poblacion.

Cresendo will also host new campus Don Bosco Cresendo, where Don Bosco Tarlac will house its senior high school in 2023 and Technical Vocational Education and Training Center in 2025.

Cresendo is also designed to complement and enhance the city’s historical and cultural landscape, instead of altering it.