Tuloy tayo: Globe Business launches ‘Saludo SMEs’ campaign to honor, equip Pinoy entrepreneurs
To celebrate the unsung heroes who contributed and continue to help the Philippine economy thrive and survive amid the challenging times, Globe Business strengthens its support for Filipino micro, small, and medium business owners by kicking off this year’s Saludo SMEs campaign.
With the message “Tuloy Tayo”, Saludo SMEs aims to empower and enable Pinoy entrepreneurs who have exerted undying efforts to adapt and move forward despite the challenges brought by the pandemic.
Recognizing the valuable efforts of MSMEs
June 27th has been declared by the United Nations as MSME Day. With MSMEs accounting for about 99.5% of all registered business in the country, consequently, the Department of Trade and Industry celebrates the last week of June as National MSME Week.
From these MSMEs, more than 250,000 surround the Ayala Group’s ecosystem in 2020. This celebration, according to Fernando Zobel De Ayala, President and CEO of Ayala Corporation, is in recognition of the efforts and determination done by micro, small, and medium-sized businesses.
He remarked, “Despite the uncertainties, SMEs kept going, finding new ways to keep their business alive with optimism and hunger for success. For these efforts, for your motivation, for your success — we in Ayala Corporation and Globe salute you. And of course, we’re here to help you.”
Moving forward with digital solutions toward recovery
The health crisis introduced a new reality to entrepreneurs. With the realization of the virtual world, SMEs have had to innovate and adapt as quickly as they could to not get left behind.
Ernest Cu, President and CEO of Globe Telecom, acknowledges that the situation brought upon everyone was hard. On one hand, he remarks that “the inspiring brilliance paired with the resilience of Filipino entrepreneurs deserve to be applauded”.
For Globe, Cu explains that 2021 is all about providing technology that empowers Filipinos from all walks of life and enables digital transformation. The virtual world offers many possibilities for SMEs that are cost-effective, innovative, and future-proof.
“To the backbone of the country’s economy, we salute you. And in our adoration of your passion and to celebrate your success, we at Globe Business hope to empower you, even more, this year through a variety of online tools and digital solutions through Saludo SMEs,” Cu shared.
Offering innovative, future-proof digital solutions for all
Beyond honoring the efforts of entrepreneurs, Saludo SMEs intends to make digital solutions available to all businesses. Part of the launch of the campaign is Globe Business Upstart, Globe Business’ Loyalty Program for MSMEs. With a three-pronged goal through its core pillars, Globe Business Upstart will offer the following:
- To enable Digital Leadership among business owners, Globe Business Upstart will offer free IT Certifications, Employee Product Training, and MSME MasterClasses.
- To equip them with Business Enablement, business owners will be given Member Gifts, Business Consultations, Product Trials, as well as Ayala Enterprise Circle membership.
- To empower them through Exclusive Partnerships, MSMEs will have access to C-Suite Networking Events, Referral Programs, and Co-branding Campaigns.
With a wide selection of digital solutions, Globe Business hopes to aid MSMEs in their digital journey. To do this, Globe Business, BPI, and the Ayala Enterprise Circle, through the Ayala Tri-Pillar program, are working together to ensure success for MSMEs.
In partnership with the DTI Negosyo Center and Bureau of SME Development, Globe Business will likewise be rolling out the Digitstore. Through this, the telco hopes to help boost the sales of partner entrepreneurs by means of cross-selling on Globe’s digital platforms. The Digistore will also help encourage and engage Filipino consumers to support local entrepreneurs by buying from the live-selling activities on Globe Business’s Facebook page.
In recognition of their digital efforts and innovative ways to survive the pandemic, Globe Business will also be launching a social promo searching for MSMEs that turned to the power of the digital world. From the stories shared to an SME showcase, five businesses will be selected by the telco giantto receive worth P50,000 to boost their business and speed up their digital transformation.
Entrepreneurs can apply for loan programs crafted to their needs through BPI BizTech, while perks and other benefits in Ayala companies will be extended through AEC so those with Globe Business accounts can save on expenses.
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