NEW YORK—Some shoppers arrived with sharp elbows.
As bargain-hunters crowded malls and megastores in an earlier-than-usual start to the madness known as Black Friday, the day that marks the start of holiday shopping in the United States, a shopper in Los Angeles pepper-sprayed her competition for an Xbox and scuffles broke out elsewhere around the country.
For the first time, chains such as Target, Best Buy and Kohl’s opened their doors at midnight on the most anticipated shopping day of the year. Toys R Us opened for the second straight year on Thanksgiving itself, the traditional harvest holiday.
In Michigan, a teenage girl was knocked down and stepped on several times after getting caught in the rush to a sale in the electronics department at a Walmart. She suffered minor injuries.
On Thanksgiving night, a Walmart in Los Angeles brought out a crate of discounted Xboxes, and as a crowd waited for the video game players to be unwrapped, a woman fired pepper spray at the other shoppers “in order to get an advantage,” police said.
Ten people suffered cuts and bruises in the chaos, and 10 others had minor injuries from the spray, authorities said. The woman got away in the confusion, and it was not immediately clear whether she got an Xbox.
Holiday ruined
Protests were held on Friday in places like Chicago and Washington to get people to reconsider shopping at national chains on what is known as Black Friday. Protesters say the shops’ earlier opening hours have ruined the Thanksgiving holiday, which is meant to bring families together.
On Friday morning, police said, two women were injured and a man was charged after a fight broke out at an upstate New York Walmart. And a man was arrested in a scuffle at a jewelry counter at a Walmart in Kissimmee, Florida.
Walmart, the nation’s biggest retailer, has taken steps in recent years to control its Black Friday crowds following the 2008 death of one of its workers in a stampede of shoppers. This year, it staggered its door-buster deals instead of offering them all at once.
Converging trends
Walmart spokesperson Greg Rossiter said Black Friday was safe at most of its nearly 4,000 US outlets, but there were “a few unfortunate incidents.”
The incidents were attributed to two converging Black Friday trends: Crowds are getting bigger as stores open earlier and stay open later. At the same time, cash-strapped shoppers are competing for deals on a small number of gifts that everybody wants—tablet computers, TVs and game consoles like Xbox, Nintendo 3S and Wii.
That’s a shift from years past, when there was a wider range of must-have items.
“The more the people, the more the occurrences,” said Marshal Cohen, chief industry analyst with market research firm the NPD Group.
A record number of shoppers were expected to head out to stores across the US this weekend to take advantage of discounts of up to 70 percent. For three days starting on Black Friday, 152 million people are expected to shop, up about 10 percent from last year, according to the National Retail Federation.
Huge deal for retailers
Thanksgiving weekend is huge for retailers, particularly Black Friday, the term referring to the accounting practice of recording losses in red and profits in black.
Over the past six years, Black Friday was the biggest sales day of the year, and it is expected to keep that crown this year, though shoppers seem to be procrastinating more every year, and the fate of the holiday season is increasingly coming down to the last few days.
Last year, the Thanksgiving shopping weekend accounted for 12.1 percent of overall holiday revenue, according to ShopperTrak, a research firm. Black Friday made up about half of that.
ShopperTrak is expected to release sales data on Saturday on how Black Friday fared, but a better picture will emerge when major retailers report their November sales figures next Thursday.
In addition to opening earlier than usual this year, some stores offered to match their competitors’ prices, rolled out lay-away programs or offered more door-buster deals than last year.
For the experience of it
Emmanuel Merced and his brother showed up at a Best Buy in New York at 3 p.m. local time on Wednesday so they could be the first in line when it opened at midnight Thursday to grab a Sharp 42-inch TV for $199.99, a PlayStation 3 with games for $199.99 and wireless headphones for $30.
Merced said he likes camping out for Black Friday and figured he saved 50 percent.
“I like the experience of it,” said Merced, who plans to spend $3,000 to $4,000 on gifts this season.