Creating value with customers and stakeholders | Inquirer Business

Creating value with customers and stakeholders

We all know that nearly everything and everyone uses technology today, more than ever.

This includes most communications and customer interfaces, either through social media, websites, or even mobile apps with integrated point of sale (POS). Wherever you look, you will find that information technology (IT) is integral to operations. If your IT fails, your business will fail.


But how do you choose the right service provider? How do you know the right set of technologies and the appropriate service level? To answer these fundamental questions, we need to know more about IT service management (ITSM).

We asked our resource person Jody Salas, IT professional, entrepreneur and trainer, to define this and enlighten us on some of the benefits.


ITSM is a concept that enables an organization to maximize business value from the use of information technology.

Managing your IT systems is crucial in ensuring fast delivery of high-quality service while at the same time keeping costs at manageable levels. To ensure sustainable quality of IT services, ITSM establishes a set of practices/processes, constituting a service management system. Here are some benefits of learning and applying ITSM:

1. Improve efficiency, through streamlining processes and removing idle IT assets by aligning IT components to support specific business processes. It is good that companies invest in IT. There is, however, a propensity to buy the latest IT products and services, which typically results in what I call the “spaghetti incident” wherein you end up having a large and complex IT ecosystem that is difficult to support and maintain. ITSM can help in describing why IT matters to your business and identifying which configuration items must be retained and maintained.

2. Happier workforce by reducing workload and avoiding unnecessary rework to allow people to focus on other people. IT is supposed to be an enabler, to help get things done faster and easier. Not the other way around, wherein people must find manual workarounds making their jobs more difficult and time-consuming.

3. Better service and customer experience through minimizing delays and downtime caused by IT failures, thus ensuring quality of service and customer satisfaction. As we now live in the “new normal” amid the COVID-19 pandemic, people and organizations rely heavily on IT. The primary client interface involves using telephones, websites and social media, web apps and mobile applications. An IT incident will disrupt the business, lose potential sales, and generate “net detractors”—unsatisfied customers who will complain against your company. Applying ITSM will help ensure the availability and reliability of your IT services and business processes in order to survive and thrive in these trying times.

Salas will conduct a virtual workshop on “IT Service Management: Creating Value with Customers and Stakeholders” from May 19 to May 20.

For your online learning needs, Inquirer Academy could assist you in designing and facilitating a webinar or virtual workshop for your organization. INQ


For more information about the workshops and schedule of online courses, please email [email protected], or send SMS at these numbers 0945-2158935, 0998-9641731.

The author is the executive director of the Inquirer Academy.

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