Swiss chocolate consumption melts away amid COVID-19 pandemic | Inquirer Business
Close  

Swiss chocolate consumption melts away amid COVID-19 pandemic

/ 01:59 PM March 03, 2021

ZURICH — Swiss chocolate makers were perhaps expecting a sweet spot as people turned to comfort food during the pandemic but are instead facing devastating 2020 figures showing consumption in Switzerland melting to a 40-year-low.

Chocosuisse, the national federation of Swiss chocolate makers, painted a bleak picture this week of the impact that the Covid-19 crisis had taken on the industry, with plunging production, exports and even consumption.

ADVERTISEMENT

And Lindt and Sprungli, one of the wealthy Alpine nation’s most famous chocolate makers, published its annual results Tuesday detailing a nearly 11-percent drop in its 2020 revenues, to 4 billion Swiss francs ($4.4 billion, 3.6 billion euros).

Amid lockdowns and a pandemic-fueled economic crisis last year, it may not be surprising that Swiss chocolate makers overall saw their production fall, shrinking 10 percent compared to 2019, to 180,000 tonnes, according to Chocosuisse.

FEATURED STORIES

And exports, which account for nearly 70 percent of Swiss chocolate makers’ revenues, fell by more than that, slumping 11.5 percent in 2020, to 126,000 tonnes.

More surprising perhaps is that the country renowned for its love of high-quality cocoa products, where people gobble up more chocolate per capita than anywhere else in the world, also saw consumption drop.

Lowest since 1982

In fact, annual consumption fell to below the symbolic threshold of 10 kilograms (22 pounds) per person, dipping to 9.9 kilos — the lowest level since 1982.

A major contributor to the drop, Chocosuisse chief Urs Furrer told AFP, was the steep decline in foreign tourists, who tend to tip the consumption scales.

The per capita chocolate consumption in a country is calculated by dividing the volumes sold by the number of inhabitants, leading to inflated figures in Switzerland, where chocolate treats are a favorite souvenir.

“It would be impossible to calculate the exact consumption of residents, because in shops, the salespeople do not know if their customer lives in Switzerland or is a tourist,” Furrer said.

But the absence of tourists is not the whole explanation for last year’s decline.

ADVERTISEMENT

In Switzerland as elsewhere, the health crisis and accompanying restrictions including forced teleworking, has had a clear impact on consumption habits.

“Consumption also dropped in areas that are usually crowded with passers-by, like train stations and city centers,” Furrer said, pointing out that chocolate was often an impulse buy by people on the move.

Physical distancing requirements have also taken a toll on social occasions where handing over a box of chocolates might be expected.

“The sale of gift boxes of pralines has also declined,” Furrer said.

At the same time however, the sale of raw products like chocolate masse usually used by chocolatiers, bakeries and patisseries rose last year as more amateurs delved into making their own sweets at home.

Subscribe to our business newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

For more news about the novel coronavirus click here.
What you need to know about Coronavirus.
For more information on COVID-19, call the DOH Hotline: (02) 86517800 local 1149/1150.

The Inquirer Foundation supports our healthcare frontliners and is still accepting cash donations to be deposited at Banco de Oro (BDO) current account #007960018860 or donate through PayMaya using this link.

Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Business, chocolate, coronavirus pandemic, COVID-19, Export, Switzerland
For feedback, complaints, or inquiries, contact us.

Subscribe to our business news

By providing an email address. I agree to the Terms of Use and
acknowledge that I have read the Privacy Policy.



© Copyright 1997-2022 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.