BMW celebrates market leadership with Joyfest Xpo
Asian Carmakers Corp. (ACC), BWM exclusive distributor in the Philippines, is opening a 10-day BMW Xpo called “Joyfest,” running from November 18 to 27, 9 a.m. to 6 p.m. at BMW dealerships nationwide. The event is a celebration of BMW’s market leadership, both in the month of October, and in sales to date (631 units).
The sales event features exclusive financing rates for brand-new and pre-owned BMWs. Glen P. Dasig, executive director, sales & marketing, of Asian Carmakers Cor., says “BMW buyers can expect a variety of models on-hand that they can avail through a 0% interest for 60 months payment scheme. Suffice to say, this is the best time to buy with the best offer available.”
The brand is also marking its tie-up with the new movie Mission: Impossible Ghost Protocol, starring Tom Cruise and directed by Brad Bird. Customers who purchase during the Joyfest will get the chance to see the BMW Vision EfficientDynamics Concept Car at the December 13 world premiere of the movie in Singapore.
Ten winners with their companions will fly to Singapore for a three-day trip inclusive of hotel accommodations and airfare.
The BMW Vision EfficientDynamics Concept Car, seen in the movie’s trailer, accelerates from 0 to 100 km/h in 4.8 seconds, and has a fuel efficiency of 26 km/liter. In BMW-speak, it contains the power of an M model with the fuel-sipping habits of a compact car. The drivetrain is a plug-in hybrid, pairing a three-cylinder common-rail turbo diesel and an electric motor on each axle.
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