Globe combines connectivity with content to meet changing customer needs
In a world beset by a pandemic, digital connectivity has become an imperative. But beyond providing mere access, Globe sees the importance of combining connectivity with content to meet changing customer needs.
Speaking during the AVIA Asia Video Summit 2020, Globe SVP of the Content Business and Product Management Group Nikko Acosta underscored the importance of connectivity and content in playing pivotal roles in the lives of consumers especially those who still have to stay home while the health crisis is not yet over.
Aside from fast-tracking network upgrades and coming out with affordable data offers, Globe also plans to invest more on video, music, and other forms of content in the near and immediate future. He said consumers now demand more content that will allow them to be entertained and informed as well as to live their lives digitally through m-commerce and other content connections today.
“We want to provide access to the people but at the same time, have them connected to a world that is filled with video, music, games, e-commerce, and emerging subcultures. We have found ways to be able to address the customer needs that change more digitally and we are in the midst of the main source of their consumption today, which is content,” said Acosta.
Content, nowadays, has crossed boundaries and Globe is more than ready to be present in both the traditional content and its various subcultures such as telehealth, finance, m-commerce, Korean Culture, among others.
For instance, Globe HomeSurf bundles not only include YouTube and other social media platforms but also shopping sites like Lazada and Shopee as well as digital payment app, GCash. Globe mobile subscribers, on the other hand, may get add-ons such as telemedicine service by KonsultaMD.
Globe is using a two-pronged approach in providing content to its consumers. First is the partnership with local, regional, and global brands that have the acumen and have gained success in their respective fields such as Spotify, Netflix, Viu, TikTok, Riot Games, among others. This allows Globe to bring the right service and product through the company’s marketing and distribution channels.
Learning from the best also drove Globe to work on its own materials to address the more specific needs of families and individuals that may not be available outside of its local portfolio.
Globe’s original properties like Dead Kids and Goyo, for instance, have been distributed on international streaming platforms.
As a content distributor and creator, Globe also understands the need to protect original works from piracy or copyright infringement, thus, the company is working closely with AVIA in its fight against piracy. Through its #PlayItRight campaign, Globe is educating the public on how they can help keep the livelihood of the people involved in the creative, video, and music industries as well as be safe from threats posed by malware and other malicious threats contained in illegally-obtained content.
For more information about Globe, visit www.globe.com.ph
