Leading Philippine telecommunications company Globe Telecom wins the Cloudera 2020 Data Impact Awards for the Connect the Data Lifecycle category which is given to the organization that best tackled transformative use cases by connecting multiple parts of the data lifecycle to collect, enrich, secure, report, serve, and predict in support of business objectives and operations.
The Cloudera Data Impact Awards showcase data superheroes and choose the winning organizations based on the implementations that demonstrate outstanding objectives in their mission, technical advancement, and overall impact.
Globe bested four other international nominees and was hailed for creating a new analytical environment to optimize investments, effectively bundle product offerings, and deliver contextual campaigns.
“We are honored to be recognized for the work Globe has done to harness the immense volume of data processed daily by the company. This data revolution helped us to understand our customers and create services that address their changing needs in order to deliver wonderful experiences at scale,” said Gil B. Genio, Globe Chief Technology and Information Officer.
“Globe Telecom is an incredibly worthy winner. The sheer volume of data we all have access to today makes it challenging to manage an organization’s journey from the edge all the way to the cloud complex. However, as Globe Telecom demonstrated, there are immense rewards if it is done right,” said Anupam Singh, Cloudera Chief Customer Officer.
Globe has modernized its traditional data warehouse to establish a Single Source Of Truth (SSOT) or the gathering of all data in only one place whether it is about the customer, network, sales, marketing, among others to ensure that the data remains authentic, relevant, and referable.
Since data and analytics are an integral part of every initiative, decision or digital enablement, Globe has established the Enterprise Data Office (EDO) to provide what it takes to harvest value from big data – from its governance, engineering, and democratization to generate actionable insights. Every Globe business unit is on a journey to elevate outcomes powered by data.
EDO creates assets and platforms for enterprise use, including a machine learning platform built on the Cloudera Data Platform (CDP) in the public cloud. Cloudera enables Globe to ingest massive volumes of data through its streaming platform. As a result, caring for customers has transformed especially in this pandemic, enabled by real-time detection and moment-based actions, predicting intent, and a more intimate understanding of customer needs.
A key example of this in action is Globe’s Airtime Loan offering for customers in need of connectivity to cope with the times. Prepaid subscribers are able to borrow credits for use of data, messaging and making calls. Using predictive models developed by EDO and supported by Cloudera, Globe enables the Airtime Loans product to use near real-time insights from the data to engage customers with suitable loan offers. Powered by Apache Kafka, the platform facilitates a streaming process for loan collection that averages in less than a second which has significantly increased the collection rate and thus, improved cash flow and funding of new loans.
Since implementing Cloudera’s suite of products, the company has grown its creditworthy customer base by more than 50% and has seen its Airtime Loans business revenue triple. Cloudera’s capabilities manage the data so that Globe can be dedicated to the core of its purpose, that is to raise customer experience standards and help them live mobile lifestyles.
The awards were participated in by leaders of industry and creators of some of the world’s most innovative solutions, with each of the finalists representing organizations running cutting-edge use cases that showcase a winning enterprise data cloud strategy.
The winners for the different categories were selected by a group of 37 industry analysts, influencers, and members of the media.
To learn more about Globe’s work with Cloudera visit: https://www.cloudera.com/about/customers/globe-telecom.html.