Avida goes all out to reach more homebuyers
Marking 30 years in the business of building ideal homes for Filipinos, Avida Land declared its readiness for a sudden migration online amid the pandemic through its exciting 360 Showroom.
The 360 Showroom makes business sense. COVID-19 helped monetize Filipinos’ internet usage. Google, Temasek Holdings and Bain & Co. reported that the Southeast Asian internet economy was poised to hit $105 billion this year. An iPrice Group “Map of E-Commerce” found that the Philippine online economy was catching up with its neighbors as Filipinos recorded the sharpest increase in the use of shopping apps and online spending.
The 360 Showroom offers a safer, more convenient visit amid the pandemic.
Contactless solutions
But more than that, the showroom honors Avida’s customer-centric attitude, even amid a pandemic.
“Avida has always been ready for more,” said Beth Oropeza, innovation and design manager of Avida Land. “With the intent of the full home-buying experience online, we came up with one of the brand’s contactless solutions.”
The said virtual platform was featured last month at Avida Land’s “Ready for More: Live All Out Webcast,” which highlighted the company’s receptiveness and resilience. The webcast was among the major events in the company’s month -long celebration of its 30th year. It focused on Avida’s 3D renderings of house-and-lot and condo units, which sought to inspire Filipinos to invest in homes where they can “live, work and thrive.”
Home styling
Indeed, the 360 Showroom offers a safer, more convenient visit in these times. To ensure the thrill, Avida enlisted Gussy to spruce up the units. Gussy has helped customers achieve designer homes by offering professional advice on home styling, as well as select furniture and décor on an e-marketplace.
Interior designers Vianca Añonuevo Favila and Mark Steven Perez, both co-founders of Gussy, transformed a 52-sqm Celine S2 house and a 32-sqm condo into dream homes for the new normal.
“The trend now is everything online,” said Favila. “Even decorating and designing can be done online, even purchasing your furniture… visiting a showroom.”
The model units reflected emergent needs. Space efficient nooks demarcated work areas. Earthy palettes and raw, natural textures captured the yearning to go out. Light-colored paint was meant to raise the spirits; mirrors could prevent cabin fever. The house was designed for a suburban family while the condo fit “someone who travels a lot and who’s into fitness,” explained Perez. “We interviewed Avida and then we tried to create the lifestyle … That’s how we started to develop the concept, the furniture layout, the texture and the color schemes.”
“The new normal doesn’t mean you leave behind what used to be your thing. Gussy customizes everything,” said Gussy CFO and co-founder Precious Hernandez. “It’s really still all about being able to understand the customer … and how their style could actually meet with the pace, the current need and the budget.”
The model unit was designed for a suburban family thriving in the new normal.
Well-built spaces
However particular the demands, the Avida home adapts, said Favila. The unit shells are well-built, spaces planned thoughtfully and finishes done nicely. “We really had an easy time designing their spaces.”
“[W]e make sure that we are very efficient on space planning and no space will be left unused,” agreed Oropeza. “We think about the possibilities of how the homeowner will use it.”
The 360 Showroom celebrates Avida, a company that has already provided homes for nearly 50,000 middle-income Pinoy households. It also entices a value-conscious market to invest in addresses resilient to a pandemic and, far more, the future.
