Holidays are made more meaningful with Globe myBusiness’ #GiftLocal campaign | Inquirer Business

Holidays are made more meaningful with Globe myBusiness’ #GiftLocal campaign

11:27 AM November 13, 2020

The holidays have always been a season of giving for Filipinos. Despite the current situation, everyone is still gearing up for the most festive season of the year to keep the spirit of giving alive.


For years, Globe myBusiness promotes the #GiftLocal campaign as a way of encouraging Filipinos to buy gifts from local businesses for friends and loved ones. But now more than ever, this campaign will serve an even greater purpose as it seeks to revive the economy and help Small and Medium Enterprises (SMEs) through these difficult times.


Part of the #GiftLocal campaign is a 3-day e-Bazaar with Lazada on November 27-29, which will feature Globe myBusiness clients and partner SMEs such as Bayongciaga, Punta Riviera Resort, Sarah’s Home, SimulaPH, and Kayumanggi Organic. The E-Bazaar will also have live selling to be streamed through Laz Live and Globe myBusiness’ Facebook page.

In addition to this, Globe myBusiness will roll out activities and promos featuring SMEs within partner malls such as Ayala Malls in partnership with the Department of Tourism for the Kain Na! event happening at Solenad, Nuvali on December 17-20; Robinsons Malls for their Locally Sourced Weekend Market from November 19 to December 13; and SM Premier Malls for their Christmas Night Market from November 4 until December 31. 

“We have always rallied the Filipino consumers to patronize local establishments and help Filipino SMEs, especially during the holiday season,” said Globe myBusiness Strategy and Marketing Head Maridol Ylanan. “This year’s #GiftLocal campaign will serve an even greater purpose, as we feature the products of our SME partners that will delight Filipino customers for their gift-giving celebration while supporting our local SMEs bounce back in these challenging times.”

To support the government’s advocacy of “Ingat Angat Tayong Lahat,” Globe myBusiness encourages SMEs to adopt digital solutions as a way of ensuring the safety of customers and employees, with services such as GCash for in-store cashless transactions and employee salary disbursement and KonsultaMD for employees’ telehealth services.

Moreover, Globe myBusiness partners with Ayala Foundation for the Brigada ng Ayala project that provides education packs, health, and hygiene kits, and connectivity support for teachers and learners in the new normal of education, as well as disaster relief initiatives.

Through all of these efforts to promote SMEs, Globe myBusiness hopes to create a more meaningful season of giving for everyone.

To know more about the #GiftLocal initiative, check out this video and follow Globe myBusiness’ Facebook and Twitter pages for the latest updates on upcoming events. BrandRoom/AA

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