Celebrating two successful #GirlBosses on Lazada

Nowadays, social media is an integral factor when building any business. Today’s generation of consumers makes discerning purchase decisions by checking out curated social media feeds, real-time stories, and comments from peers. 

We meet two women entrepreneurs who have thrived in the age of social media and have become successful girl bosses through their hard work as they empower others by sharing their entrepreneurial journey, remaining passionate in what they do, and “never quit” attitudes. 

Handcrafting passion and success

Glyza Go’s path to success wasn’t always the smoothest. An IT graduate with an entrepreneurial spirit, Glyza has always had a passion for setting up her own business. She had gone into selling printed t-shirts, ready-to-wear fashion pieces and K-drama merchandise, however her ventures did not pan out the way she expected. 

“I was disappointed during my initial few years when I first launched my business. I was disappointed and found myself comparing to others, thinking why I could not reach the same level of success. I did not have any background in advertising nor marketing, and had to learn the ins and outs of business management from scratch. But my desire to succeed is much stronger than my fear of failing,” says Glyza.

After past failures from previous ventures, she started saving up capital to open another shop. Glyza started collecting 5 and 10 peso coins towards her capital and in 6 months saved over Php 3,000 to jumpstart her new business. Earlier this year, Glyza started her latest venture, Get Celeste, a jewelry shop.

Glyza starting selling her jewelry pieces on Instagram, but only a few weeks in, the coronavirus hit the world. Based on research and quick thinking to pivot her business and continue operations, she onboarded onto Lazada a month later. Despite the pandemic, her handcrafted pieces continued to sell and were definitely getting more attention. 

“At the start, I received around seven orders a week and I was really grateful. However, I was worried about maintaining consistent sales. Hence, I worked on maximizing my presence on Lazada and decided to participate in Lazada’s campaigns. This really helped boost my sales, and in the latest 9.9 shopping event, I saw a 5x uplift from my usual sales,” says Glyza. 

Glyza also gives credit to her social media presence and how it has helped drive customers to her Lazada store. 

“With over 26,000 followers and growing on my store’s Instagram account, I was able to drive the traffic to check out my products on Lazada. Using Lazada’s seller resources, managing payments and deliveries became more convenient as some customers had requests such as cash-on-delivery that I could not previously accommodate on my other sales channels,” says Glyza. 

From a fledgling shop just a few months ago to an up and coming social media brand, Glyza is thankful for all the support that her latest business baby has received. 

“It makes my heart happy to see my business grow and receive such love and support from customers, giving positive comments and waiting for restocks on my pieces. As a one-woman team, I’m always eager to learn more from my peers who are successful in business. My failures in the past have served as learning experiences for me to grow, and have taught me to always keep trying even I fall down again and again,” says Glyza. 

Shop Get Celeste at https://www.lazada.com.ph/shop/getceleste/. 

From beauty enthusiast to entrepreneur 

Jonalyn Sison-Ramos always had a vision to help enhance people’s lives through beauty. Having experienced personal struggles with teenage acne, Jonalyn wanted her business to help people with their skincare journey and make them feel good about themselves. Together with her sister Aileen, they put up their beauty brand Skinpotions in 2013. 

With no background in business and management, Jonalyn built Skinpotions from the ground up, learning as she went along. They started selling primarily through Facebook and Instagram, as well as at bazaars and collaboration stores. 

The sisters’ hard work and perseverance paid off and the brand eventually built a cult following, being known for its signature pink label and cute, feminine style. They also evolved the business through the years, like transitioning to organic and natural-based products, expanding their line to include cosmetics, as well as opening kiosks in retail mails and partnering with distributors and resellers in different parts of the globe. Their bestsellers have been shown a lot of love on social media feeds, particularly the Tomato Serum, Peach Thy Lash, Pit Potion, Acne Pie Soap, and crowd-favorite Snowberry Sleeping Cream Mask. 

Jonah wanted the business to expand even further, and they saw that eCommerce platforms were a good way to reach an even wider audience and target more than just their regular consumers. They onboarded the business on Lazada in 2019 and from there saw Skinpotions’ continuous growth. 

“Our sales boosted significantly since we joined Lazada. During our first 11.11 campaign last year, we managed to achieve our first million in sales,” says Jonalyn. 

Having built the brand through social media, it definitely worked to their advantage to drive their already loyal customers to their Lazada store. “Social media has been our main way to promote our mega campaigns, hot items and new products. As much as possible, we maximize our social media presence to optimize awareness to our consumers and lead them to shop our items online,” says Jonalyn. 

Jonalyn has definitely learned a lot of things in the seven years she’s been in business. For her, building a successful brand is all about being passionate in what you do, keeping yourself grounded and making decisions with your consumers always in mind. 

“Connect with the community who buys and loves your products. Also work with a team that has the same drive and passion, who share your values and will do their best to help the business thrive. Skinpotions would definitely not be what it is today without the support of both our customers and our staff who have helped us build it from the ground up,” says Jonalyn. 

It’s only upward from here for Skinpotions. Even with their huge success on eCommerce, Jonalyn plans to supplement the expansion of her beauty empire through experiential retail stores to make her consumers feel the brand’s “skincare magic.”

Shop Skinpotions at https://www.lazada.com.ph/shop/skinpotionsph. 

Shop these brands and more during the Lazada 10.10 Women’s Festival happening this October 5-13. Get great deals on fashion, beauty and fitness finds by visiting lzd.co/1010WomensFestival.

ADVT