‘Honest housing’ at Manila’s northern gateway

Vermont’s master bedroom

The province of Bulacan prides itself for its rich cultural heritage and for being the hometown of some of our nation’s noble heroes. Along with such reputation, it has also long been considered as one of the country’s most progressive provinces.

Being the “Northern Gateway from Manila” has put Bulacan in a favorable spot as an ideal investment destination, whether you’re looking for a business location or a suburban residence. Its proximity to Metro Manila is complemented by an extensive network of national and provincial roads that make Bulacan highly and easily accessible.

At the forefront of Bulacan’s property market is homegrown real estate developer Asian Land. Seen as one of the biggest housing developers in the province, it has seven subdivisions in Bulacan catering to different market segments.

Hampton’s living area —ARTIST’S PERSPECTIVE

Asian Land was founded in 1994 by the late Amando Buhain, who ventured into real estate in order to generate job opportunities and encourage investments in his hometown. The former mayor of Plaridel and founder of Rural Bank of Plaridel opened Asian Land’s first small subdivision, Royale Estate, in 1996 to cater to a rising demand for properly developed housing.

Its journey to becoming one of Bulacan’s leading property players, however, was not without hardships and challenges. It was especially trying when the small-scale real estate developer transitioned into a large-scale company between the years 2007 and 2012.

“Real estate in the Philippines is a highly exciting business as long as you have a solid 10-year business plan and you know how to make the necessary adjustments to the plan,” explained Pia Madrid, chief operating officer of Asian Land. “It’s also a fun business to be in as long as you are able to maintain your cash flow reserves consistently.”

Vermont

The company believes that Filipino families deserve to get their dream home without compromising the quality of their house. It prides itself in providing “honest housing,” seeing to it that its customers are provided with only the best and most honest value for their investment. With most of its clients being overseas Filipino workers, Asian Land honors their hard-earned money by providing quality construction.

The property developer presents various house packages, depending on its client’s financial capacity. The latest offering from Asian Land is The Meadows, which provides exclusivity and spacious lot cuts within a 15-hectare expanse in Sta. Maria, Bulacan.

Homebuyers can take their pick from The Meadows’ four model homes: Manhattan, 96 sqm; Vermont, 113 sqm; Aspen, 118 sqm; and Hampton, 122 sqm. All four model houses consist of dedicated living, dining and kitchen areas and a carport. Manhattan, Aspen and Hampton also include a balcony while Vermont features its own terrace space.

Hampton

Asian Land believes that Bulacan will soon become an even more bustling province, with train lines connecting it to the metro. Add to that the new airport that will connect Bulacan to the rest of the world. Having one’s address in this part of Luzon will thus provide one that suitable mix of countryside living and proximity to the exciting hustle of the city. The Meadows by Asian Land is just 35 minutes from Manila and 40 minutes from Bulacan’s capital, Malolos.

As for navigating the “new normal” amid the COVID-19 pandemic, the property developer is looking forward to its expansion to other major provinces in the Philippines, bringing with it its commitment to provide honest housing to more middle-income Filipino families.