Toyota may still be enduring production shortages caused by the March earthquake, the tsunami disaster in Japan as well as the ongoing flood crisis in Thailand but this will not stop Toyota from claiming the position as the Philippines’ top-selling carmaker.
In a report released by the Chamber of Automotive Manufacturers of the Philippines, Toyota Motor Philippines is still No. 1 after selling a total of 5,895 units last month.
In terms of ranking, TMP continues to lead the industry with a 38 percent share of the market, thanks to the 45,316 units sold so far.
“We at Toyota express our sincerest gratitude to all our customers. This would not be possible without their continued support. We shall continue to dedicate our efforts to further improving our products and services for our patrons,” said TMP president Michinobu Sugata.
51.5 percent share
In the passenger car segment, TMP remains on top garnering 51.5 percent of the market with sales of 1,957 units. Meanwhile, TMP continues to widen its lead in the commercial vehicle segment registering its highest ever single month sales at 3,938 units, which translate to a 40.6 percent share of the market.
The Toyota Vios continues to be the country’s best-selling vehicle with total sales of 1,466 units last month.
On the other hand, the Innova, which further increased its sales from previous month of September, maintained its position as the No. 1 selling commercial vehicle in October with 1,317 units sold.
Triple Crown
Leading both the PC and CV segments, TMP is inching closer to taking the 10th consecutive triple crown, a feat that a car manufacturer achieves annually for leading in all three categories—No. 1 in Overall vehicle sales, No. 1 in PC segment, and No. 1 in CV segment.
TMP’s first vice president for marketing Raymond Rodriguez is elated for this latest feat considering that the company has just achieved the 700,000 unit sales milestone here in the Philippines.
TMP is the first car manufacturer in the Philippine automotive industry to bag this achievement.
“For 23 years of being in the industry, TMP remained consistently focused on catering to diverse needs of Filipino consumers. Achieving the cumulative sales of 700,000 units is a testament of the respect and confidence that our customers give to the brand,” said Rodriguez.