Globe myBusiness supports local MSMEs through online business matching event

Amid this global health crisis, one of the most hard-hit are small businesses struggling to stay afloat. So how can business owners bounce back and future-proof their enterprise?

To help businesses remain resilient and recover from the adverse effects of the pandemic, Globe’s myBusiness Academy organized CONNECT, an online business matching event specifically for Micro, Small, and Medium Enterprises (MSMEs), last July 15. 

The event served as a platform for business owners to connect to other businesses, investors, enablers, suppliers, and potential customers. Industry leaders also shared insights on how to digitize processes and create innovative, sustainable solutions.

CONNECT is part of Globe’s Saludo SMEs #ParaSaBagongBukas campaign, which supports, showcases, and acknowledges the SMEs that have either remained open despite the odds, or are planning to get back on their feet despite the climate of uncertainty. Globe myBusiness, by offering digital solutions, enables SMEs to face, explore, and conquer what we call the “new normal” during this time of the pandemic.

During the Facebook Livestream of CONNECT, speakers shared consumer trends and digitization strategies to pivot businesses that are treading the new normal. Department of Trade and Industry e-Commerce Lead and Assistant Secretary for Competitiveness and Innovation Group Jean Pacheco noted how the pandemic has shifted business processes. Globe myBusiness ambassador and co-founder of Mercato Centrale RJ Ledesma facilitated the discussion.

“We see the acceleration of digital transformation, particularly e-commerce, nowadays, and so DTI seized the moment to develop a program that will support MSMEs to go online. We spoke with the private sector and requested them to provide assistance to entrepreneurs through various incentives. In true Bayanihan spirit, 22 companies answered our call, Globe included, and committed their time and knowledge to share information on how to go about e-commerce,” Pacheco shares.

Following Pacheco is resource speaker Patrick Cua of Nielsen Philippines who talked about post-COVID-19 business strategies and consumer trends business owners should take into consideration when building their business. Geia Lopez of Google Philippines, meanwhile, shared how MSMEs can digitize their businesses in response to the growing online consumer profile. 

After the livestream, registered participants moved to breakout sessions via ZOOM for the business matching segment of the program. Resource speakers from Lazada Philippines, GCash, Rush, Mober, and AdSpark discussed the different digital tools available that businesses can use to create e-commerce opportunities.

Globe initiated the myBusiness Academy to provide customizable innovative solutions designed to fit the business needs of MSMEs. Watch the Facebook Livestream of CONNECT again and stay tuned for more updates from Globe myBusiness at their official Facebook page at https://www.facebook.com/globemybusiness.