Empire East’s residential sales hit P2.4B despite lockdown

Empire East president and CEO Atty. Anthony Charlemagne Yu

Residential property developer Empire East has generated P2.4 billion in reservation sales since March 17 this year despite the lockdown measures that were imposed by the government to curb the coronavirus (COVID-19) pandemic.

“This health crisis has crippled numerous businesses in different industries, but we are grateful and proud to let you know that your company is on business as usual,” Empire East president and chief executive officer Anthony Charlemagne Yu told shareholders in an annual meeting on Wednesday.

The company continued to generate sales by shifting to online activities and enhancing its online presence to reach its target market, he said.

Empire East expects to expand its brand reach and continue its upward trajectory in the coming years as its strengthens sustainability and resiliency programs.

“While no company is an exemption to this health crisis as the virus continues to linger globally, it was during this time that Empire East discovered once again the strength of its foundation that brought us sailing steadfastly into a new era of doing real estate business,” Yu said.